The front cover of this Monday’s Nation newspaper – an English-language publication in Thailand – showed a photo of Thais and foreigners rolling up their sleeves and digging in to help with the massive clean-up process required as a result of the events of the past few weeks. Armed with large plastic bags and rubber gloves, thousands of people who call this place “home” – whether for a week, a month, a year, or a lifetime – were out in droves to do their part in restoring the magnificent capitol to its normal state.
But, what about “Brand Thailand?” Can the country’s brand – defined as the way people perceive, think, and feel about Thailand – be equally restored? It’s probably fair to say that the brand has taken a hit… but, do you think it will fully recover? If so, how much time will it take? If you’ve never visited Thailand before, how has your impression of the country changed as a result of recent events? If you have been to Thailand before, would you return again – why or why not? Or, if you are like me and you spend a large part of the year in Thailand, what impact have recent months’ events had on your overall experience of living in the Land of Smiles?
I’ve love to hear what you think. Post your comment and to share your point of view.