I received this brilliant gesture of customer care today: a letter from Shangri-La Hotels,...
Brilliant gesture of customer care during COVID-19
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Brenda's Blog
All articles from the General Branding, Positioning and Marketing Category
Exciting news to share!
Wow, February sure is off to an exciting start! Not only did I find out that I have been ranked in...
Why we’re so excited – a note from Brenda’s team
A Note from the Brenda Bence Team: We are excited to announce that Brenda Bence has been nominated...
See you in Thailand!
"Please let me know when you'll be speaking at a public event!" This is a phrase I hear often...
How to Demonstrate Good Self-Leadership During the Year-End Holiday Season: Create Your Own “Holiday-Season Mantra!”
To celebrate year-end holidays, millions of people around the globe will soon be traveling to...
The Top 10 Branding Mistakes Entrepreneurs Make
When you're growing your own business, every error you make means money out of your pocket. So,...
When Risking Failure is a Good Thing
How can failing ever be a good thing? The best leaders know that if you aren’t risking failure at...
Powerful Questions
The best way to develop your team is by asking powerful questions. Yes, it’s true that this can...
The Anatomy of a Successful Brand Slogan: Lessons from the “One Pound Fish” Man
It would be easy to write off Muhammad Nazir’s “One Pound Fish” video as just a funny and quirky flash in the (frying) pan. But, if you look at the fast-rising YouTube video from a marketer’s perspective, you might be pleasantly surprised. Not accustomed to learning important branding lessons from a fish vendor? Well, put your MBA aside, because here are six powerful lessons “One Pound Fish” teaches us about how to build a powerful brand slogan.
Brands Meet Bond
Not long ago, I saw the new James Bond movie, Skyfall. Am I a big James Bond fan? Honestly, not...
