General Branding, Positioning and Marketing

How to Tackle Social Media: Get Back to the Basics

Mar 25, 2010 | General Branding, Positioning and Marketing

The excitement of so-called “new media” is keeping marketers and branders up at night. As they...

Smarter Marketing without Breaking the Bank Part 3

Feb 11, 2010 | General Branding, Positioning and Marketing

In the third of this three-part article, we will discuss the last two resources that will make successful marketing possible for your business, no matter the size of your budget.

Smarter Marketing without Breaking the Bank Part 2

Jan 29, 2010 | General Branding, Positioning and Marketing

In the second of a three-part article, we will discuss the next two resources that will make successful marketing possible for your business, whatever your budget may be.

Smarter Marketing without Breaking the Bank Part 1

Jan 21, 2010 | General Branding, Positioning and Marketing

Why do 90% of businesses fail when times are tough? It’s the same reason that any business can fail when times are good: faulty marketing.
Faulty marketing (or no marketing at all) means no customers. And that means no sales, no profits, and no business … fast. Marketing to build a powerful brand is all about identifying the needs of a target market and taking action to satisfy those needs better than the competition. So, embracing a customer-led mindset throughout the company is critical to success. Every decision on all aspects of your business – from product design and pricing to supply chain and distribution channels – must revolve around customers and their needs.

Key Marketing Terms and Phrases – What Do They Mean?

Aug 31, 2009 | General Branding, Positioning and Marketing

Q: The terms and phrases used in branding confuse me. Help – what do they all mean?
In my 25 years as a brander and a marketer, I have seen a lot of confusion around what the various elements of branding and marketing mean. So, don’t worry – you’re far from alone!

How Leaders Earn Brand-Loyalty for Life: The Top Five Behaviors That Can Damage Your Leadership Personal Brand

Aug 13, 2009 | Coaching, General Branding, Positioning and Marketing

The truth is that we all have a personal brand whether we like it or not. Simply by being ourselves in the work place, others perceive, think, and feel about us in a certain way. The question is whether we have created the personal brand we want.

This is especially important for those who hold leadership positions. If you lead others, the way they perceive, think, and feel about you as a leader, in relation to other leaders, can make or break your short-term and long-term success. These “others” might consist of your subordinates, colleagues, superiors, or even entire divisions or corporations.

YOU™ and Your Company: Making the Corporate Brand / Personal Brand Connection

Apr 23, 2009 | General Branding, Positioning and Marketing, Personal Branding

You may already know that defining and communicating your unique personal brand on the job is a powerful way to further your career. But have you ever thought about the connection between your personal brand and your company’s brand? What role does that “connection” – or lack of a connection – play in your career success? And how do you determine if your personal brand is out of sync with your company’s brand?