Brenda’s Blog

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How Well Do You Know Your Customer?

How Well Do You Know Your Customer?

In his 1985 book, Ogilvy on Advertising, David Ogilvy famously said, “The consumer is not a moron; she is your wife.” Of course, he’d have a hard time getting away with that kind of comment today, but his point is still a valid one.

The truth is: Too many businesses think of their target market as one large, pulsing mass. But your target market is actually made up of individuals just like you, your wife, your husband, your mother, your father, or your children. Your customers are people with hopes, dreams, frustrations, families to feed, bills to pay, and vacations to plan. The most successful brands recognize this and look at their target market as a “Target of One.” So, how well do you know your target market … your Target of One?

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Challenge #12: “It’s lonely at the top – who can I turn to for an objective perspective?”

Challenge #12: “It’s lonely at the top – who can I turn to for an objective perspective?”

It’s just the sheer nature of the beast. At your level, everyone you turn to for advice has a hidden agenda. No matter how hard they may try, their perspectives cannot help but be “biased.” This includes your spouse, your children, your boss, your Board of Directors, your subordinates, and your peers. So, where can you go for an impartial viewpoint? Who can you turn to for a truly objective discussion?

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How to Build a Strong College Graduate Personal Brand: Recruiters’ Tips for What You Should Do During Your Interviews

How to Build a Strong College Graduate Personal Brand: Recruiters’ Tips for What You Should Do During Your Interviews

So, you’ve defined your college graduate personal brand, and you’ve done the work to prepare for your interviews. Now, it’s the moment of truth. What can you do to make sure you put your best personal brand forward and ace the interview? I interviewed many of the country’s top college recruiters, and here are just a few of the tips they have for students to follow during job interviews:

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Attention College Grads!  How to Use a Post-Interview Thank You Note to Land the Job You Want

Attention College Grads! How to Use a Post-Interview Thank You Note to Land the Job You Want

Statistics show that, on average, only about 10% of college grads write a thank you after an interview. So, should you? Absolutely! It’s a great way to distinguish yourself from the sea of other candidates, and it will help your individual personal brand stay memorable. In fact, if you’re in the “maybe” pile when you leave the interview, a well thought-out thank you could easily move you to the “yes” pile.

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