Brenda’s Blog

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How Leaders Earn Brand-Loyalty for Life: The Top Five Behaviors That Can Damage Your Leadership Personal Brand

How Leaders Earn Brand-Loyalty for Life: The Top Five Behaviors That Can Damage Your Leadership Personal Brand

The truth is that we all have a personal brand whether we like it or not. Simply by being ourselves in the work place, others perceive, think, and feel about us in a certain way. The question is whether we have created the personal brand we want.

This is especially important for those who hold leadership positions. If you lead others, the way they perceive, think, and feel about you as a leader, in relation to other leaders, can make or break your short-term and long-term success. These “others” might consist of your subordinates, colleagues, superiors, or even entire divisions or corporations.

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Challenge #8: “I feel guilty saying ‘no.’”

Challenge #8: “I feel guilty saying ‘no.’”

As a busy exec, you’re constantly pulled in many directions. Headquarters wants your profit projections for next quarter a week in advance of when you planned, there’s a line of direct reports at your office door waiting to meet with you, your inbox is filled with 200+ unanswered emails, and a not-for-profit organization wants you to give the keynote speech at an upcoming charity dinner. In the meantime, your son needs help with his math homework, your spouse complains because you haven’t been home for dinner in a week, and your ailing parents’ financial situation needs your attention. Something has to give, right? But the question is: What?

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Challenge #7: “I Know I’m not Delegating as Much as I Probably Should, But…”

Challenge #7: “I Know I’m not Delegating as Much as I Probably Should, But…”

As a leader of an organization, let’s face it: You can’t do it all yourself. So, you know you have to delegate, and you do genuinely try. But lately, you’ve found your to-do list getting longer… you spend most of your time in back-to-back meetings… your normal workday has extended to 12+ hours… and you’re working weekends just to catch up. If this is the case, you’re probably not delegating enough.

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How Personal Branding Can Get You More Interviews … and a Great New Job

How Personal Branding Can Get You More Interviews … and a Great New Job

One of the most common misconceptions about searching for a job is that the person with the most or best
experience is the one who gets hired. Truth is: You’re more likely to be hired for a job based on your
connection with the interviewer than on your qualifications. And the best way to forge an instant,
powerful connection with your interviewer is to define and communicate a strong job-seeker personal
brand.

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HOW YOU™ ARE LIKE SHAMPOO FOR JOB SEEKERS WINS GRAND PRIZE IN THE 2009 BEACH BOOK FESTIVAL

HOW YOU™ ARE LIKE SHAMPOO FOR JOB SEEKERS WINS GRAND PRIZE IN THE 2009 BEACH BOOK FESTIVAL

Brenda Bence’s personal branding book for job seekers, How YOU™ are like Shampoo for Job Seekers: The proven Personal Branding System to help you succeed in any interview and secure the job of your dreams, is the Grand Prize winner, named Best Book – Author of the Year, in the 2009 Beach Book Festival, which honors the best beach reads of the upcoming summer season.

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Executive Challenge #6: “I Really Need to Get More Organized.”

Executive Challenge #6: “I Really Need to Get More Organized.”

Imagine a life without clutter: No mail piled up in your “in” tray, you easily stay caught up on your e-mails. Your productivity is up, but your schedule isn’t packed. You avoid interruptions, arrive on time to appointments, and leave the office early enough to enjoy quality time with your family at the end of the day. Is this an accurate picture of your life? If not, you may need to beef up your organizational skills.

Lots of clients feel getting organized takes too much time and effort. But remember: The time and energy you take now will save you even more time and energy in the long run. So, how do you do it?

Set organizational goals. Focus your thoughts first. What’s most important for you from an organizational standpoint? Do you want to be able to retrieve any document quickly? Do you want another hour with your family in the evenings? Do you want to get to your top three priorities done every day without having to stay late? Be clear on what you want to achieve.

If you’re not sure how to get organized, ask for help. Ask your assistant to work with you on organizing your office, or hire a professional organizer. The important thing is to set up a system that works for you. If you do it yourself, start small. Allot a certain amount of time each week for organization until you have a good system in place. And remember: Being “neat” and being “organized” aren’t the same thing. You may have only one pile of papers on your desk but no idea what’s in it or how to find what you need. Only keep the items on your desk that are top priorities and that must be completed within the next week.

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