Access inspiring tips, tools, and immediately useful techniques to achieve even greater success in leadership and life. Ride along with Brenda on this journey to building a strong leadership brand – The Trademarked YOU™.
I have some exciting news to share! I submitted a quote, and it got selected to be featured in the...
What would you say is the most critical success factor for business growth in your company? If you’re like 91% of the respondents in a recent study of CEOs in North America, Europe, and Asia, you would say “developing leaders.” In this article, we’ll explore why leadership development has become more vital to business success than ever, and why companies are now overwhelmingly choosing a previously-untapped resource – Executive Coaching – as a key part of the solution.
Would You Want to Work for YOU?: Four Tips to Help You See Your Leadership Personal Brand Through the Eyes of Others
The Starbucks brand of coffee can teach you a lot about your own brand as a leader. How? Well, consider this for a moment … When coffee is in its natural coffee bean state, it’s a commodity that sells for just 1-2¢ per cup. When you add packaging and a brand name to it and place it on a grocery store shelf, the price of that coffee goes up to 5-25¢ per cup. Throw in service and personality by offering that coffee at, say, Dunkin Donuts, and the price rises to around 75¢ to $1.50 per cup.
The Top 10 Reasons Why Leaders Should Celebrate Wins (Hint: It Gives Your Leadership Personal Brand a Boost!)
In our non-stop, 24-7 world, it’s all too easy to place immediate focus on your next task at hand and forget to stop and reflect on what’s been achieved. But if you ignore the wins of your team, you miss a vital opportunity not only to inspire your team on to even greater successes, but to strengthen your own leadership personal brand in the process.
A new book, “The Power of the Platform: Speakers on Purpose,” features messages of motivation and inspiration, as well as how-to information for business and life that is sure to help readers achieve their goals, find their purpose, and start living the life of their dreams. This is the second edition in “The Power of the Platform” anthology series published by the Las Vegas Convention Speakers Bureau.
HOW YOU™ ARE LIKE SHAMPOO FOR JOB SEEKERS IS AN AWARD-WINNING FINALIST FOR THE NATIONAL BEST BOOKS 2009 AWARDS
How YOU™ are like Shampoo for Job Seekers: The Proven Personal Branding System To Help You Succeed In Any Interview And Secure the Job of Your Dreams – is an award-winning finalist in the Business/Careers category in THE NATIONAL BEST BOOKS 2009 AWARDS.
Every day at work, you run the risk of damaging your personal brand – even if you don’t think you...
Challenge #10: “At my level, I rarely get honest feedback, so how do I know what I need to improve?”
Many years ago, a mentor of mine told me something very profound. I asked him what it was that kept certain managers moving up the corporate ladder while others stopped. What he said has never left me. He told me that those leaders who did not progress to the top stopped being coachable. A mindset that cripples some senior executives is the belief that they have made it to the top and are somehow beyond the need for feedback. They no longer feel that they have anything to learn, so they remain in a static place without growth. As a result, their careers also cease to grow.
Challenge #9: “I’m generally a positive person, but it’s easy to turn negative in this economy. How do I avoid that?”
Most senior leaders use negative language on the job without even realizing it. It may come from destructive phrases used unconsciously, the use of cynicism in your language, or simply from an unfortunate choice of words. When leaders use negative language, it can have destructive power on others.
Q: The terms and phrases used in branding confuse me. Help – what do they all mean?
In my 25 years as a brander and a marketer, I have seen a lot of confusion around what the various elements of branding and marketing mean. So, don’t worry – you’re far from alone!