Brenda’s Blog

Access inspiring tips, tools, and immediately useful techniques to achieve even greater success in leadership and life. Ride along with Brenda on this journey to building a strong leadership brand – The Trademarked YOU™.

Attention College Grads!  How to Use a Post-Interview Thank You Note to Land the Job You Want

Attention College Grads! How to Use a Post-Interview Thank You Note to Land the Job You Want

Statistics show that, on average, only about 10% of college grads write a thank you after an interview. So, should you? Absolutely! It’s a great way to distinguish yourself from the sea of other candidates, and it will help your individual personal brand stay memorable. In fact, if you’re in the “maybe” pile when you leave the interview, a well thought-out thank you could easily move you to the “yes” pile.

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Smarter Marketing without Breaking the Bank Part 1

Smarter Marketing without Breaking the Bank Part 1

Why do 90% of businesses fail when times are tough? It’s the same reason that any business can fail when times are good: faulty marketing.
Faulty marketing (or no marketing at all) means no customers. And that means no sales, no profits, and no business … fast. Marketing to build a powerful brand is all about identifying the needs of a target market and taking action to satisfy those needs better than the competition. So, embracing a customer-led mindset throughout the company is critical to success. Every decision on all aspects of your business – from product design and pricing to supply chain and distribution channels – must revolve around customers and their needs.

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The Executive Coach: Your Company’s Partner in Leadership Development

The Executive Coach: Your Company’s Partner in Leadership Development

What would you say is the most critical success factor for business growth in your company? If you’re like 91% of the respondents in a recent study of CEOs in North America, Europe, and Asia, you would say “developing leaders.” In this article, we’ll explore why leadership development has become more vital to business success than ever, and why companies are now overwhelmingly choosing a previously-untapped resource – Executive Coaching – as a key part of the solution.

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Would You Want to Work for YOU?: Four Tips to Help You See Your Leadership Personal Brand Through the Eyes of Others

Would You Want to Work for YOU?: Four Tips to Help You See Your Leadership Personal Brand Through the Eyes of Others

The Starbucks brand of coffee can teach you a lot about your own brand as a leader. How? Well, consider this for a moment … When coffee is in its natural coffee bean state, it’s a commodity that sells for just 1-2¢ per cup. When you add packaging and a brand name to it and place it on a grocery store shelf, the price of that coffee goes up to 5-25¢ per cup. Throw in service and personality by offering that coffee at, say, Dunkin Donuts, and the price rises to around 75¢ to $1.50 per cup.

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The Top 10 Reasons Why Leaders Should Celebrate Wins (Hint: It Gives Your Leadership Personal Brand a Boost!)

The Top 10 Reasons Why Leaders Should Celebrate Wins (Hint: It Gives Your Leadership Personal Brand a Boost!)

In our non-stop, 24-7 world, it’s all too easy to place immediate focus on your next task at hand and forget to stop and reflect on what’s been achieved. But if you ignore the wins of your team, you miss a vital opportunity not only to inspire your team on to even greater successes, but to strengthen your own leadership personal brand in the process.

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Authors Offer Hope in Tough Times

Authors Offer Hope in Tough Times

A new book, “The Power of the Platform: Speakers on Purpose,” features messages of motivation and inspiration, as well as how-to information for business and life that is sure to help readers achieve their goals, find their purpose, and start living the life of their dreams. This is the second edition in “The Power of the Platform” anthology series published by the Las Vegas Convention Speakers Bureau.

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