Brenda’s Blog

Access inspiring tips, tools, and immediately useful techniques to achieve even greater success in leadership and life. Ride along with Brenda on this journey to building a strong leadership brand – The Trademarked YOU™.

How Leaders Earn Brand-Loyalty for Life: The Top Five Behaviors That Can Damage Your Leadership Personal Brand

How Leaders Earn Brand-Loyalty for Life: The Top Five Behaviors That Can Damage Your Leadership Personal Brand

The truth is that we all have a personal brand whether we like it or not. Simply by being ourselves in the work place, others perceive, think, and feel about us in a certain way. The question is whether we have created the personal brand we want.

This is especially important for those who hold leadership positions. If you lead others, the way they perceive, think, and feel about you as a leader, in relation to other leaders, can make or break your short-term and long-term success. These “others” might consist of your subordinates, colleagues, superiors, or even entire divisions or corporations.

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Challenge #8: “I feel guilty saying ‘no.’”

Challenge #8: “I feel guilty saying ‘no.’”

As a busy exec, you’re constantly pulled in many directions. Headquarters wants your profit projections for next quarter a week in advance of when you planned, there’s a line of direct reports at your office door waiting to meet with you, your inbox is filled with 200+ unanswered emails, and a not-for-profit organization wants you to give the keynote speech at an upcoming charity dinner. In the meantime, your son needs help with his math homework, your spouse complains because you haven’t been home for dinner in a week, and your ailing parents’ financial situation needs your attention. Something has to give, right? But the question is: What?

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Challenge #7: “I Know I’m not Delegating as Much as I Probably Should, But…”

Challenge #7: “I Know I’m not Delegating as Much as I Probably Should, But…”

As a leader of an organization, let’s face it: You can’t do it all yourself. So, you know you have to delegate, and you do genuinely try. But lately, you’ve found your to-do list getting longer… you spend most of your time in back-to-back meetings… your normal workday has extended to 12+ hours… and you’re working weekends just to catch up. If this is the case, you’re probably not delegating enough.

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How Personal Branding Can Get You More Interviews … and a Great New Job

How Personal Branding Can Get You More Interviews … and a Great New Job

One of the most common misconceptions about searching for a job is that the person with the most or best
experience is the one who gets hired. Truth is: You’re more likely to be hired for a job based on your
connection with the interviewer than on your qualifications. And the best way to forge an instant,
powerful connection with your interviewer is to define and communicate a strong job-seeker personal
brand.

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