Brenda’s Blog
Explore Brenda’s latest thinking on leadership, coaching, and branding. Each post offers practical insights and immediately usable tools to help you succeed — both as a leader and in life.
What Is Happening to “Brand Thailand?”
The front cover of...
Safe in Bangkok now – thank you for your concern!
The situation in...
HOW YOU™ ARE LIKE SHAMPOO FOR JOB SEEKERS IS AN AWARD-WINNING FINALIST IN THE FOREWORD REVIEWS’ BOOK OF THE YEAR AWARDS
Brenda Bence’s book on how to find a job using personal branding – How YOU™ are like Shampoo for Job Seekers – is an award-winning finalist in the Career category of the FOREWORD REVIEWS’ 2009 BOOK OF THE YEAR AWARDS.
How Well Do You Know Your Customer?
In his 1985 book, Ogilvy on Advertising, David Ogilvy famously said, “The consumer is not a moron; she is your wife.” Of course, he’d have a hard time getting away with that kind of comment today, but his point is still a valid one.
The truth is: Too many businesses think of their target market as one large, pulsing mass. But your target market is actually made up of individuals just like you, your wife, your husband, your mother, your father, or your children. Your customers are people with hopes, dreams, frustrations, families to feed, bills to pay, and vacations to plan. The most successful brands recognize this and look at their target market as a “Target of One.” So, how well do you know your target market … your Target of One?
Challenge #12: “It’s lonely at the top – who can I turn to for an objective perspective?”
It’s just the sheer nature of the beast. At your level, everyone you turn to for advice has a hidden agenda. No matter how hard they may try, their perspectives cannot help but be “biased.” This includes your spouse, your children, your boss, your Board of Directors, your subordinates, and your peers. So, where can you go for an impartial viewpoint? Who can you turn to for a truly objective discussion?
How to Tackle Social Media: Get Back to the Basics
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Challenge #11: “I get no ‘real’ holiday time because I’m always in contact with the office.”
These are common scenarios in these days of inexpensive and easy connections via e-mail, mobile phone, and video conferencing. But, this often means your holiday becomes more of a temporary office set up in a faraway location rather than real time off.
How to Build Your College Graduate Personal Brand: Your Work Isn’t Over Even After an Interview
If you walk out of an interview, breathe a sigh of relief, and think, “That’s it — I’ve done all I can, and it’s out of my hands now,” think again! I interviewed some of the country’s top college recruiters, who shared dozens of tips you can do after your interview to give yourself an edge when trying to land a great job. Here are just a handful:
How to Build a Strong College Graduate Personal Brand: Recruiters’ Tips for What You Should Do During Your Interviews
So, you’ve defined your college graduate personal brand, and you’ve done the work to prepare for your interviews. Now, it’s the moment of truth. What can you do to make sure you put your best personal brand forward and ace the interview? I interviewed many of the country’s top college recruiters, and here are just a few of the tips they have for students to follow during job interviews:
Your College Graduate Personal Brand: The Most Important Things Recruiters Say You Should Do Before Your Interviews
As a college grad, defining and communicating a personal brand is the best way to stand out from the crowd and make sure potential employers know exactly what you have to offer. But, did you know that your personal brand is communicated not only during the interview, but before the interview, too?
