Brenda’s Blog

Explore Brenda’s latest thinking on leadership, coaching, and branding. Each post offers practical insights and immediately usable tools to help you succeed — both as a leader and in life.

How Personal Branding Can Get You More Interviews … and a Great New Job

How Personal Branding Can Get You More Interviews … and a Great New Job

One of the most common misconceptions about searching for a job is that the person with the most or best
experience is the one who gets hired. Truth is: You’re more likely to be hired for a job based on your
connection with the interviewer than on your qualifications. And the best way to forge an instant,
powerful connection with your interviewer is to define and communicate a strong job-seeker personal
brand.

read more
HOW YOU™ ARE LIKE SHAMPOO FOR JOB SEEKERS WINS GRAND PRIZE IN THE 2009 BEACH BOOK FESTIVAL

HOW YOU™ ARE LIKE SHAMPOO FOR JOB SEEKERS WINS GRAND PRIZE IN THE 2009 BEACH BOOK FESTIVAL

Brenda Bence’s personal branding book for job seekers, How YOU™ are like Shampoo for Job Seekers: The proven Personal Branding System to help you succeed in any interview and secure the job of your dreams, is the Grand Prize winner, named Best Book – Author of the Year, in the 2009 Beach Book Festival, which honors the best beach reads of the upcoming summer season.

read more
Executive Challenge #6: “I Really Need to Get More Organized.”

Executive Challenge #6: “I Really Need to Get More Organized.”

Imagine a life without clutter: No mail piled up in your “in” tray, you easily stay caught up on your e-mails. Your productivity is up, but your schedule isn’t packed. You avoid interruptions, arrive on time to appointments, and leave the office early enough to enjoy quality time with your family at the end of the day. Is this an accurate picture of your life? If not, you may need to beef up your organizational skills.

Lots of clients feel getting organized takes too much time and effort. But remember: The time and energy you take now will save you even more time and energy in the long run. So, how do you do it?

Set organizational goals. Focus your thoughts first. What’s most important for you from an organizational standpoint? Do you want to be able to retrieve any document quickly? Do you want another hour with your family in the evenings? Do you want to get to your top three priorities done every day without having to stay late? Be clear on what you want to achieve.

If you’re not sure how to get organized, ask for help. Ask your assistant to work with you on organizing your office, or hire a professional organizer. The important thing is to set up a system that works for you. If you do it yourself, start small. Allot a certain amount of time each week for organization until you have a good system in place. And remember: Being “neat” and being “organized” aren’t the same thing. You may have only one pile of papers on your desk but no idea what’s in it or how to find what you need. Only keep the items on your desk that are top priorities and that must be completed within the next week.

read more
YOU™ and Your Company: Making the Corporate Brand / Personal Brand Connection

YOU™ and Your Company: Making the Corporate Brand / Personal Brand Connection

You may already know that defining and communicating your unique personal brand on the job is a powerful way to further your career. But have you ever thought about the connection between your personal brand and your company’s brand? What role does that “connection” – or lack of a connection – play in your career success? And how do you determine if your personal brand is out of sync with your company’s brand?

read more
Executive Challenge #4: “I’m Struggling With an Extremely Tough Decision.”

Executive Challenge #4: “I’m Struggling With an Extremely Tough Decision.”

What are the biggest challenges facing successful business people today? In my work as a certified executive coach for C-Suite Executives, Directors, Managers, and Entrepreneurs, there are many recurring themes that seem to surface. One at a time, I’ll be sharing with you 12 of those top challenges along with hints, tips, and steps you can take to avoid or eliminate altogether these key issues that might be holding you back from achieving the kind of success you are aiming for.

read more
Executive Challenge #3: “I’m Unsure Where My Career Is Headed.”

Executive Challenge #3: “I’m Unsure Where My Career Is Headed.”

What are the biggest challenges facing successful business people today? In my work as a certified executive coach for C-Suite Executives, Directors, Managers, and Entrepreneurs, there are many recurring themes that seem to surface. One at a time, I’ll be sharing with you 12 of those top challenges along with hints, tips, and steps you can take to avoid or eliminate altogether these key issues that might be holding you back from achieving the kind of success you are aiming for.

read more

Archives

Pin It on Pinterest