Brenda’s Blog

So, how are you like shampoo?

May 22, 2008

This is one of the questions this article will answer for you. I’ll show you how the same strategies that have made your favorite corporate brands phenomenally successful can be applied to YOU™ to help you craft, communicate, and ultimately master your own personal brand. I’ll give you the latest news about personal branding and offer you tips on how you can experience greater success at work through taking charge of your distinctive, ownable personal brand.

My goal behind this blog is simple: to help you become more fulfilled in your career and your work life. I’ll combine my experience in both corporate branding and executive coaching to show you how personal branding can help you regain that “skip” in your step when you’re on the job.

When was the last time you woke up in the morning and had that “I can’t wait to get to work!” feeling? If it was too long ago to remember, it’s time to take action and restore a sense of excitement when the alarm goes off in the morning. Personal branding can help you do just that.

For the first few articles of this blog, I will focus on dispelling some key myths that exist around the topic of personal branding. We’ll clarify what personal branding really is — and what it is not.

The message will be short and to the point. I know you’re busy and that you want information fast in order to get back to your work and your life. I want to bring you valuable ideas and advice you can use right now on the job and in your career.

Please don’t forget that I want this to be a two-way communication, so please write to me with questions, thoughts, insights, and comments. Let me know how your personal brand is doing! Have you experienced success through applying the Personal Branding System outlined in How YOU™ Are Like Shampoo? Are you stuck or unsure about how to define or communicate your personal brand? Have you uncovered some Personal Brand Busters™ along the way that you’d like to share?  If you’d like some personalized help, feel free to visit our Coaching page.

“Do I really need a personal brand?”

Not only do you need a personal brand, but you already have a personal brand. The way others perceive, think, and feel about you is your personal brand — whether you like it or not. Does this knowledge excite you, or make you a bit nervous?

If you’re not completely in charge of your personal brand, it may be running amuck, creating an image that isn’t what you want it to be. That’s why the answer is to this question above is: “Yes, absolutely, you need a personal brand!”

Your personal brand must be one that YOU define and that YOU control. When your boss, colleagues, or best customer needs the best person for the job, YOU™ will be the first person who comes to mind. That’s what personal branding can do for you, and it translates into you earning more, doing more, and being more at work.

So, grab the reins of your personal brand before it runs off without you, and get started building YOU™.

Brenda Bence Bio

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