How College Graduates Can Use Personal Branding to Land a Great Job

Every year in the U.S. alone, 1.9 million college graduates will be looking for a job after graduation. Author Brenda Bence shares with your listeners how to define and communicate a powerful personal brand that can help college grads land a great job on fast timing. Includes job interview tips and the most common mistakes students make in the interview process based on Brenda's interviews with more than 50 college recruiters from companies like Google, Sony, Disney, and Procter & Gamble.

Interview Topic:
“How College Graduates Can Stand Out in a Crowd of Older Workers and Land a Job They Love”
Use Personal Branding to Achieve Greater – and Faster – Job Search Success as a College Grad

Possible Interview Questions:

  1. What exactly is a “personal brand,” and why should it matter to a college grad?

  2. You say there are three steps to building a powerful “college grad personal brand.” What are they?

  3. You talk about 5 proven personal branding techniques college grads can follow before, during, and after job interviews to land a great job. What is one of the most important things a college grad can do before an interview, even before they send in a resume? [Depending upon time, we could talk about as many as 3 before the interview tips.]

  4. So, the big day arrives – the day of the interview. What are some personal branding tips College Grads can follow during the actual interview to increase their chances of getting hired? [Depending upon time, we could talk about as many as 3 during the interview tips.]

  5. You say that a college grad personal brand continues on even after the interview. What should a college grad do after an interview to help boost chances of getting the job? [Depending upon time, we could talk about as many as 3 after the interview tips]

  6. College Grads often have less experience than older candidates applying for the same job. How do you get over that? [Depending upon time, we could talk about as many as 6 advantages college grads have over older job applicants.] 

  7. What if a college grad doesn’t get the job? Are there any personal branding hints you can share with us for making sure you stay on that recruiter’s radar screen?


Contact Brenda Bence to set up a meeting today! Email or call 1-312-242-1630

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Brenda S. Bence is an internationally-recognized branding expert, dynamic speaker and trainer, certified executive coach, and author of the award-winning How YOU™ Are Like Shampoo series of personal branding books. With an MBA from Harvard Business School, Brenda’s 25-year career has included developing mega brands for Procter & Gamble and Bristol-Myers Squibb across four continents and 50 countries.

Now, as President of Brand Development Associates (BDA) International, Ltd. Brenda travels the world speaking, training, and coaching individuals and companies to greater success through corporate and personal brand development.

Brenda has addressed audiences at conferences, conventions, and companies all across the globe for clients such as Citibank, Danone International, Deutsche Bank, Hershey’s, KFC, Kraft, Johnson & Johnson, Mattel, Microsoft, National Starch, Sheraton Hotels, Standard Chartered Bank, Pizza Hut, and U.S. Department of State.