Brenda Bence

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Meet Brenda Bence, MBA

Renowned international branding and marketing expert will help you build loyalty and trust for your business, your products … and “YOU™” – the Trademarked You.

As Brenda knows all too well, great brands – both corporate and personal – don’t become great by mistake. It’s up to you to make them great!

No one knows more about the powerful combination of corporate and personal branding than Brenda Bence.

She has more than 25 years experience within Fortune 150 multinational corporations. At companies like Proctor & Gamble and Bristol-Myers Squibb, she was responsible for marketing some of the world's biggest selling brands in almost 50 countries across four continents.

Applying that success to personal branding, Brenda also shows you how to achieve greater career success through defining and communicating your personal brand – using the same tried-and-true strategies of successful corporate branders.

Brenda's unique experience as a corporate branding expert, combined with her years as a coach and trainer, make her singularly qualified to show you how to build both powerhouse corporate brands and personal brands. And all the while, she will entertain you with her quick wit and engaging style.

Learn the secrets of the corporate brand/personal brand connection.

Did you know that the personal brand of every employee can either hurt or strengthen the brand of your company or product? Learn how to use personal branding to increase your company's market share.

As a Professional Speaker, Brenda's Keynote Speeches Inspire and Energize Your Audiences

Her easy style, vast international experience, and engaging presentations have entertained, informed, and uplifted diverse groups all around the world. Armed with an arsenal of funny branding stories from her varied global experiences, audiences laugh as they learn about the power of branding for both corporations and individuals alike.

Whether branding your business, your next product line, or yourself (the Trademarked You), booking Brenda for your next company meeting, conference, or convention will ensure a successful event.

Contact us today to book Brenda and discover why she is in demand by companies and event managers worldwide!

As an Expert Trainer, Brenda's Interactive Workshops will take your brands – both corporate and personal – to a whole new level of performance, improving your profile… and your bottom line.

Brenda's training workshops offer your audience an interactive experience in all key aspects of corporate and/or personal branding. You choose the focus of your workshop:

• Corporate Branding
• Personal Branding
• The Corporate Brand/Personal Brand Connection

Clients comment again and again about Brenda's ability to beautifully tailor her programs to their specific challenges. This allows each participant to immediately apply what they've learned to achieve greater success for both your company and for themselves as individuals.

In corporate branding workshops, you and your teams will learn how to…

• Craft a brand positioning strategy statement that can dramatically improve your brand and the position of your business in the marketplace.
• Apply a laser-focused process to defining your target market that ensures long-term loyal customers.
• Determine who your competition really is and how to meaningfully differentiate your brand or business in your customers' eyes.
• Leverage your brand's carefully-chosen benefits to drive a powerhouse communications campaign.
• Create long-term customer loyalty for your brands that thrives even through economic ups and downs.
• ...And much, much more!

In personal branding workshops, you and your teams will learn how to…

• Apply six proven corporate branding elements to define a powerhouse of personal brand.
• Communicate your personal brand on the job and to clients to drive better business results for both yourself and your company.
• Boost the profile of your company in the marketplace through leveraging each employees' unique personal brand.
• Foster better relationships on the job, increase productivity, and enjoy greater job satisfaction at work.
• Avoid the Top 20 Personal Brand Busters™ on the job that could keep your employees from achieving success at work.
• ...And much, much more!

As a Certified Coach, Brenda will help you clarify stretching goals and achieve them – reaching far greater heights in both your career and your life.

To get fit, you'd hire a personal trainer, right?

Likewise…

• If you want to drive both business and personal growth, you need a coach who has been there and knows what you're going through.
• You need someone who has extensive coach training, knows just the right questions to ask, and the very best coashing tools to get you to think differently.
• You want someone with just the right level of ‘push-back' who can guide you toward positive change in the direction you want to go.

Brenda Bence can do all of that. She will serve as a catalyst to leverage your already-honed talents and abilities, catapulting you and your business to extraordinary growth.

Brenda Bence has had a worldwide reputation for many years as an outstanding Executive Coach for CEOs, senior executives, directors, managers, and business owners. She is a Certified Coach with Results™ Coaching Systems and has earned the Associate Certified Coach credential from the International Coach Federation, Brenda brings years of coach experience with her to the coaching table.

Brenda's coaching can take place face-to-face or over the phone using up-to-date technology. Each session is customized to your needs and specific circumstances.

Brenda is an Award-Winning, Internationally-Recognized Author

In January 2008, Brenda's book, How YOU™ Are Like Shampoo: The breakthrough Personal Branding System based on proven big-brand marketing methods to help you earn more, do more, and be more at work, was released to critical acclaim.

The paperback book and corresponding audio book have sold thousands of copies worldwide and were award-winning finalists in three categories in the 2008 National Best Books Awards in the United States, and won the National Indie Excellence Awards for Best Audio Non-Fiction in 2009.

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How YOU™ Are Like Shampoo for Job Seekers, the second book in Brenda's personal branding book series, is the “essential handbook” for your job search. It is the first and only proven step-by-step personal branding system that is customized for the unique needs of those searching for a new job. This must-have book for job seekers was launched in January 2009. Order your copy now!

Visit the Books & Products page and discover how Brenda's books, audiobooks, and downloads can help you create a powerhouse personal brand that will help you to earn more, do more, and be more on the job!

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As a college grad, you need an edge when trying to land a great job. How do you get around a lack of good work experience on your resume? Stand out in a crowd of older, more experienced candidates? Avoid having to settle for a job you don't love?
Brenda’s third book – How YOU™ Are Like Shampoo for College Graduates – Introducing the only Personal Branding System designed specifically for college grads

Just like the brands you rely on every day, you can also become the “brand of choice” for a potential employer – right out of college. Based on the same marketing methods used to build popular name brands, now you can define and communicate your very own personal brand--the trademarked YOU™. And that's how you connect with interviewers and get a job you love.

How YOU™ Are Like Shampoo for College Graduates was named an Award-Winning Finalist in the career category of the 2010 National Indie Excellence Book Awards.

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More About Brenda…

Brenda splits her time between homes in Thailand and the U.S. and sits on several boards. She is a member of the Global Speakers Federation (GSF) and Asia Professional Speakers (APS). A keen Mahjong player and an avid reader and writer, Brenda enjoys studying foreign languages and has worked in, or traveled to, almost 70 countries. She has been married to her husband, Daniel, for over a decade.