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The actual Johnnie Walker logo came from a lunch meeting between a famous cartoonist and JW execs, where, after a meal and a drink, the cartoonist was asked to draw a figure that would personify the brand. It was drawn on the back of a menu. Now, the company and its logo are recognized worldwide, and they sell over 11 million bottles per year, almost enough to stretch around the globe.
Are you making your brand recognizable, unique and representative of what you hope to achieve? If you don’t know your brand’s value, no one else will either. Learn more at www.BrendaBence.com
All the best – and here’s to YOU™!
Brenda Bence
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