Brenda's Blog

The actual Johnnie Walker...

PUMA developed as a rivalry...

“You can’t complain on a...

The front cover of this...

In his 1985 book, Ogilvy on Advertising, David Ogilvy famously said, “The consumer is not a moron; she is your wife.” Of course, he’d have a hard time getting away with that kind of comment today, but his point is still a valid one.

The truth is: Too many businesses think of their target market as one large, pulsing mass. But your target market is actually made up of individuals just like you, your wife, your husband, your mother, your father, or your children. Your customers are people with hopes, dreams, frustrations, families to feed, bills to pay, and vacations to plan. The most successful brands recognize this and look at their target market as a “Target of One.” So, how well do you know your target market … your Target of One?

The excitement of so-called...

In the third of this three-part article, we will discuss the last two resources that will make successful marketing possible for your business, no matter the size of your budget.

In the second of a three-part article, we will discuss the next two resources that will make successful marketing possible for your business, whatever your budget may be.