The Top 10 Reasons Why Leaders Should Celebrate Wins (hint: It Gives Your Leadership Personal Brand a Boost!)

by | Executive Coaching for Better Leadership Success

When your team experiences a success, what do you do? Do you brush over these wins, automatically working toward the next goal without an acknowledgement of what has been achieved? Do you share a quick “congratulations” or “good job” and then head back into your office?

In our non-stop, 24-7 world, it’s all too easy to place immediate focus on your next task at hand and forget to stop and reflect on what’s been achieved. But if you ignore the wins of your team, you miss a vital opportunity not only to inspire your team on to even greater successes but to strengthen your own leadership personal brand in the process.

Why is that important? Your leadership personal brand — defined as the way others perceive, think, and feel about you as a leader — can make or break your success. It impacts your image, your reputation, your relationships, and your performance. As a result, it will also impact your overall career and your finances. So, if you gloss over your team’s successes without recognition, what does that say about you as a leader? How do you think employees perceive, think, and feel about a leader when their efforts go unappreciated? Those perceptions also reflect on the company as a whole, and that kind of downward spiral can mean losing some of your best team members.

Here are the top 10 reasons why celebrating wins is important for you, your team, your company, and for building up your own leadership personal brand. Celebrating wins. . .

  1. … reminds you of the goal you set and why you set it in the first place. It’s easy to forget why a goal was important, but forgetting that removes all meaning from the task. When people remember why the work they do helps grow the business, they’re inspired to do more.
  2. … reminds you that a good, focused, goal-setting process works. You set the goal, create strategies to achieve it, and reach the outcomes you want. This not only delivers the desired results, but it inspires your team to set goals in all areas of their work as well.
  3. …motivates your team to continue delivering good work. Employees who feel appreciated and know their efforts have been noticed become even more productive with the next round of projects.
  4. …unifies the team around a positive outcome. If there are members of your team who are struggling to get along, reminding them that they have achieved a common goal helps bring them together.
  5. …reminds the team that they work for a winning organization. People want to work for winners! So, one of the greatest morale-builders that a leader can offer employees is the knowledge that they work for a successful company, even if — and especially if — there are other areas where the company might be struggling.
  6. …forces you and your team to concentrate on the positive rather than the negative. Even if your company has taken some hits recently or struggled in a down economy, there are still wins you can celebrate. Give your team a boost by celebrating and reminding them that good things are still happening for the company.
  7. …builds momentum for you and your team. When a success is celebrated, everyone is reminded that their ability to reach one specific goal indicates just how close they are to achieving even greater goals.
  8. …gets you away from mundane day-to-day tasks. No matter how briefly, changing your team’s mindset from “work” to “celebration” gives both you and your team renewed, positive energy on the job.
  9. …allows you to connect with colleagues and coworkers in a way that is not just work-related. It helps you build a more personal connection with your team – another great way to boost your leadership personal brand.
  10. …allows you to reward specific employees. When you’re clear about what went well — naming names, dates, great ideas, and the deadlines that were met or exceeded — you not only legitimize the celebration, but you reinforce the kinds of behaviors that the company values. This shows your team exactly how they can earn similar celebrations in the future. As a leader, it’s your job to keep your team motivated toward their own growth as well as toward the common goal of growing and building the company. Celebrating wins is a great way to do both and has the positive side effect of boosting your own leadership personal brand at the same time.

As a leader, it’s your job to keep your team motivated toward their own growth as well as toward the common goal of growing and building the company. Celebrating wins is a great way to do both and has the positive side effect of boosting your own leadership personal brand at the same time.

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Discover how to build an executive leadership brand that inspires loyalty and drives employee performance.

As a senior leader wanting to release your team’s productivity and advance to the top echelons of your industry, it’s vital to start by looking inward.

Brenda Bence is sought after across six continents as a Certified Executive Leadership Coach, internationally recognized branding expert, and the author of 11 award-winning books on leadership, coaching, and branding. A Global Certified Speaking Professional, Brenda is in demand as a top-rated motivational speaker, engaging audiences around the world, both in-person and virtually.

Recognized by Thinkers50 as a World Leader in Coaching, Brenda is also consistently ranked by Global Gurus as both a Top Ten Professional Coach and a Top 10 Branding Guru.

After earning her MBA from Harvard Business School, Brenda spent the first part of her career as senior executive in Fortune 100 multinationals, building brands across dozens of countries that spanned four continents. Now, as President of her own company and with offices in both Singapore and the United States, Brenda has transformed audiences and individual coaching clients around the world to help them achieve greater success through building inspiring leadership brands – from the inside out.

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