In his 1985 book, Ogilvy on...
How Well Do You Know Your Customer?
read more
Brenda's Blog
All articles from the Marketing Your Business or Brand For Increased Profitability Category
Low-Cost Positioning: How to Make Your Brand Irresistible
Brands are everywhere. In...
Go for the (Branding) Gold â Leverage Your Existing Customers and Build Your Business at Low Cost
Maybe youâve heard the...
Low-Cost Ways to Earn âBrand Bragging Rightsâ By Using Your Existing Products and Services
Bragging rights â everybody...
How to Create Low-Cost, Walking-Talking Advertisements for Your Brand — Even if Youâre a Solo-preneur
Time and again, I hear the...
How to Build Your Brand âGangnam Styleâ
More than three-quarters of...
The Anatomy of a Successful Brand Slogan: Lessons from the âOne Pound Fishâ Man
Last month, PSY's "Gangnam...
