Wow, February sure is off to...
Brenda's Blog
All articles from the General Branding, Positioning and Marketing Category
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Why we’re so excited – a note from Brenda’s team
A Note from the Brenda Bence...
See you in Thailand!
"Please let me know when...
How to Demonstrate Good Self-Leadership During the Year-End Holiday Season: Create Your Own “Holiday-Season Mantra!”
To celebrate year-end...
The Top 10 Branding Mistakes Entrepreneurs Make
When you're growing your own...
When Risking Failure is a Good Thing
How can failing ever be a...
Powerful Questions
The best way to develop your...
The Anatomy of a Successful Brand Slogan: Lessons from the “One Pound Fish” Man
It would be easy to write off Muhammad Nazir’s “One Pound Fish” video as just a funny and quirky flash in the (frying) pan. But, if you look at the fast-rising YouTube video from a marketer’s perspective, you might be pleasantly surprised. Not accustomed to learning important branding lessons from a fish vendor? Well, put your MBA aside, because here are six powerful lessons “One Pound Fish” teaches us about how to build a powerful brand slogan.
Brands Meet Bond
Not long ago, I saw the new...
Low-Cost Marketing Lessons from My New Favorite Brand
It’s not that often that a...










