A Note from the Brenda Bence...
Brenda's Blog
All articles from the General Branding, Positioning and Marketing Category
read more
See you in Thailand!
"Please let me know when...
How to Demonstrate Good Self-Leadership During the Year-End Holiday Season: Create Your Own “Holiday-Season Mantra!”
To celebrate year-end...
The Top 10 Branding Mistakes Entrepreneurs Make
When you're growing your own...
When Risking Failure is a Good Thing
How can failing ever be a...
Powerful Questions
The best way to develop your...
The Anatomy of a Successful Brand Slogan: Lessons from the “One Pound Fish” Man
It would be easy to write off Muhammad Nazir’s “One Pound Fish” video as just a funny and quirky flash in the (frying) pan. But, if you look at the fast-rising YouTube video from a marketer’s perspective, you might be pleasantly surprised. Not accustomed to learning important branding lessons from a fish vendor? Well, put your MBA aside, because here are six powerful lessons “One Pound Fish” teaches us about how to build a powerful brand slogan.
Brands Meet Bond
Not long ago, I saw the new...
Low-Cost Marketing Lessons from My New Favorite Brand
It’s not that often that a...
How to Build Your Brand “Gangnam Style”
More than three quarters of...










