“How do I make my brand stand out in a pandemic?” That’s a question leaders have asked me during these past weeks and months, so I thought I would demonstrate with a recent personal experience.
In this very short video, I share an example of a simple, low-cost yet smart idea from a brand that genuinely made me feel they care about me, my comfort, and my safety. Watch to see what they did, and then let me know: What are you and your company/team doing to make your brand stand out in the minds of customers, to cut through all of the noise going on in the world?
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