In this first of a three-part article, we will discuss how smart branding and marketing are always...
Smarter Branding Without Breaking the Bank Part 1
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Smarter Branding Without Breaking the Bank Part 2
In the second of a three-part article, we will discuss the next two resources that will make...
Smarter Branding Without Breaking the Bank Part 3
In the third of this three-part article, we will discuss the last two resources that will make...
How to Tackle Social Media: Get Back to the Basics
The excitement of so-called “new media” is keeping marketers and branders up at night. As they...
How Well Do You Know Your Customer?
In his 1985 book, Ogilvy on Advertising, David Ogilvy famously said, “The consumer is not a moron;...
Low-Cost Positioning: How to Make Your Brand Irresistible
Brands are everywhere. In fact, studies show that the average person living in a large urban city...
Go for the (Branding) Gold – Leverage Your Existing Customers and Build Your Business at Low Cost
Maybe you’ve heard the saying, “Make new friends, but keep the old… one is silver and the other...
Low-Cost Ways to Earn “Brand Bragging Rights” By Using Your Existing Products and Services
Bragging rights – everybody wants them. But when it comes to your brand, do you honestly have...
How to Create Low-Cost, Walking-Talking Advertisements for Your Brand — Even if You’re a Solo-preneur
Time and again, I hear the same branding myth from business owners: “I don’t have the staff I need...
How to Build Your Brand “Gangnam Style”
More than three-quarters of a billion people – Over 880 million as of this writing – have watched...
