Whatâs the difference between excellence and perfection? And which one are you aiming for? This...
Brenda’s Blog
Assume the Position! How to Use Positioning to Make âYour Brandâ Irresistible
Before we begin⌠What is âYour Brand?â For the purposes of this article, a âbrandâ can be your...
Marketing on a Shoestring Budgetâ˘: Empty Pockets, Full Marketing Plan
By Brenda S. Bence â Speaker, Trainer, ConsultantInternational Marketing & Branding As...
The Power of Personal Branding: How to Improve Your Companyâs Bottom Line
Letâs face it: There are never enough hours in the day to get everything done â especially when...
The Top 10 Branding Mistakes Entrepreneurs Make
When youâre growing your own business, every error you make means money out of your pocket, so why...
Key Marketing Terms and Phrases â What Do They Mean?
Q: The terms and phrases used in branding confuse me. Help - what do they all mean? In my 25 years...
Smarter Branding Without Breaking the Bank Part 1
In this first of a three-part article, we will discuss how smart branding and marketing are always...
Smarter Branding Without Breaking the Bank Part 2
In the second of a three-part article, we will discuss the next two resources that will make...
Smarter Branding Without Breaking the Bank Part 3
In the third of this three-part article, we will discuss the last two resources that will make...
How to Tackle Social Media: Get Back to the Basics
The excitement of so-called ânew mediaâ is keeping marketers and branders up at night. As they...