Brenda’s Blog
Explore Brenda’s latest thinking on leadership, coaching, and branding. Each post offers practical insights and immediately usable tools to help you succeed — both as a leader and in life.
The “Power of Three” Personal and Corporate Brand Challenge
The “Power of Three” Personal and Corporate Brand Challenge I recently ran across a fascinating article about “The Power of Three.” The basic premise of the article is that three; is an important – almost ‘mystical’ – number for a whole host of reasons. Here are just a few: Three shows up in mythology: three […]
BRAND DEVELOPMENT ASSOCIATES INTERNATIONAL RECOGNIZED IN RANKING OF ANNUAL TOP 500 LEADERSHIP DEVELOPMENT PROGRAMS
Click Here For Printable Version Brand Development Associates International (BDA) has been ranked #29 in the Independent Consultants/Trainers/Coaches category of Leadership Excellence’s annual ranking of the Top 500 Leadership Development Programs in the world. The Leadership 500 is a ranking of the best individuals, teams, and organizations in leadership development practices and employee motivation-productivity today. […]
BRENDA BENCE’S SMARTER BRANDING WITHOUT BREAKING THE BANK IS A FINALIST IN TWO USA “BEST BOOKS 2011” AWARDS CATEGORIES
Click Here For Printable Version Author Brenda Bence’s latest book, Smarter Branding Without Breaking the Bank: Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost, has been named an Award-Winning Finalist in two separate categories of the USA “Best Books 2011” Awards: the Business/Marketing & Advertising […]
TWO BOOKS IN THE HOW YOU™ ARE LIKE SHAMPOO PERSONAL BRANDING SERIES ARE WINNERS IN THE 2011 READERS FAVORITE BOOK AWARDS
Click Here For Printable Version Two of author Brenda Bence’s books have won awards in the 2011 Readers Favorite Book Awards. How YOU™ are like Shampoo for College Graduates: The Complete Personal Branding System to Define, Position, and Market Yourself and Land a Job You Love was named the Silver Winner in the Non-Fiction – […]
HOW YOU™ ARE LIKE SHAMPOO FOR COLLEGE GRADUATES WINS A 2011 NEXT GENERATION INDIE BOOK AWARD
CHICAGO – May 2011: Brenda Bence’s personal branding book, How You™ Are Like Shampoo for College Graduates: The Complete Personal Branding System to Define, Position, and Market Yourself and Land a Job You Love, has won the top award in the Career Category of the 2011 Next Generation Indie Book Awards®.
Brenda Bence Receives Designation of Certified Speaking Professional
Internationally-recognized branding expert and award-winning author Brenda Bence has earned the designation of Certified Speaking Professional (CSP). The title is conferred by the National Speakers Association and the Global Speakers Federation, which are recognized as the world’s leading professional speaker associations. Fewer than 10% of the organizations’ members receive this honor. The CSP designation was […]
Give the Gift of a Brand – and a Great Job – to a Soon-to-Be College Grad!
Is there a college grad in your life? If so, the greatest gift you can give him or her for graduation is the best chance at landing a job they’ll love, right out of school. Recent headlines say it all: “College Grads Struggle to Find Jobs,” “College Grads Urged to Be Aggressive In Seeking Jobs,” […]
Leadership Personal Branding: Are YOU™ More Liked or More Respected?
Let’s face it: As a leader, you want to be liked, but you also want to be respected. And it really is important to have both if you’re going to be effective on the job. But accomplishing both can be difficult, and maintaining a balance between the two can be even more challenging. If you […]
Brenda Bence Named #7 World’s Most Influential Brand Guru
CHICAGO – April 2011: Internationally-recognized branding expert and award-winning author, Brenda Bence, has been ranked #7 among the World’s Top 10 Most Influential Brand Gurus for 2010. Bence was chosen by Brand Gurus International based on her works, her contribution to the global community, and the votes of her peers in industry. In order to […]
Do YOU™ and Your Brand Have Sticking Power?
If I started a conversation with you about the Super Bowl, I suspect you’d reply, “Huh? That was two months ago, Brenda – ancient news by now.” Indeed, one of the biggest sporting events in North America has been long forgotten and has been justifiably replaced by much bigger and more noteworthy news like what […]
Has Starbucks committed a “logo no-no?”
Whether you’re a fan of Starbucks or not, the brand is a great one to study. As the first big-name coffee mark to explore the idea of offering a “rewarding experience” in addition to a great tasting cup of coffee, Starbucks has single-handedly transformed the category since it first opened its doors 40 years ago.
I Asked . . . You Answered! 2010’s Biggest Corporate and Personal Brand Winners and Losers Survey Results
In late December, I asked our online community to vote on the Biggest Corporate and Personal Brand Winners and Losers. Which company and individual brands fared the best and which took a dive?
HOW YOU™ ARE LIKE SHAMPOO FOR COLLEGE GRADUATES WINS A NATIONAL BEST BOOK 2010 AWARD
SPONSORED BY USA BOOK NEWS Author Brenda Bence’s book focused on helping college graduates find a job using personal branding — entitled How YOU™ are like Shampoo for College Graduates: The Complete Personal Branding System to Define, Position, and Market Yourself and Land a Job You Love — is a winner in the Young Adult: […]
WHAT’S YOUR BRAND ICON?
Most of you know I travel a lot, but September and October were filled with two personal “never-done-that-before” travel feats: I worked on four continents in the span of seven days in September and four continents in the span of 11 days in October. Yes, in those very short time frames, I was in such […]
The U by Kotex brand has found a way to speak to an audience that will never even use their product . . . How?
If done correctly, a little bit of controversy can go a long way for your brand. It builds word-of-mouth awareness and can also better inform your customer (or encourage them to be better informed) about your product. What do YOU think? (This brand video made me laugh out loud) https://www.youtube.com/watch?v=n09SejxpcFA&feature=related
