Brenda’s Blog
Access inspiring tips, tools, and immediately useful techniques to achieve even greater success in leadership and life. Ride along with Brenda on this journey to a wide open YOU™.
What makes a leader inspirational and motivational?
I explore this topic in my upcoming book- Would You Want to Work For You? Meanwhile, Forbes.com...
How “likable” are you as a leader?
Being “liked” isn’t everything when it comes to leadership, but it definitely matters – especially...
Developing people isn’t a task you do “on the side”
In my upcoming book – Would You Want to Work For YOU? – I argue that building people is an...
Family Brands: Is Yours like the Kardashians, the Trumps, or the Osbornes?
For many people living in the northern hemisphere, this time of the year brings with it good,...
Authentic Leadership: Are You For Real?
A while ago, I coached a senior-level executive at a multinational corporation who had a bad...
Take a Brand Inventory Self-Check
Coming to the beginning of August means that there are only five months left in the year – indeed,...
How much does employee turnover matter?
A recent article from Business 2 Community that I felt was worth sharing… It focuses on why...
The Anatomy of a Successful Brand Slogan: Lessons from the “One Pound Fish” Man
It would be easy to write off Muhammad Nazir’s “One Pound Fish” video as just a funny and quirky flash in the (frying) pan. But, if you look at the fast-rising YouTube video from a marketer’s perspective, you might be pleasantly surprised. Not accustomed to learning important branding lessons from a fish vendor? Well, put your MBA aside, because here are six powerful lessons “One Pound Fish” teaches us about how to build a powerful brand slogan.
Brands Meet Bond
Not long ago, I saw the new James Bond movie, Skyfall. Am I a big James Bond fan? Honestly, not...
Low-Cost Marketing Lessons from My New Favorite Brand
It’s not that often that a brand truly blows me away. So, when I recently discovered a brand that...
The Forgotten Choice
Discover a little-known decision you make every moment that either holds you back or opens doors to unlimited possibility. Learn More >
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