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The Anatomy of a Successful Brand Slogan: Lessons from the “One Pound Fish” Man

The Anatomy of a Successful Brand Slogan: Lessons from the “One Pound Fish” Man

It would be easy to write off Muhammad Nazir’s “One Pound Fish” video as just a funny and quirky flash in the (frying) pan. But, if you look at the fast-rising YouTube video from a marketer’s perspective, you might be pleasantly surprised. Not accustomed to learning important branding lessons from a fish vendor? Well, put your MBA aside, because here are six powerful lessons “One Pound Fish” teaches us about how to build a powerful brand slogan.

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