Access inspiring tips, tools, and immediately useful techniques to achieve even greater success in leadership and life. Ride along with Brenda on this journey to building a strong leadership brand – The Trademarked YOU™.
Challenge #9: “I’m generally a positive person, but it’s easy to turn negative in this economy. How do I avoid that?”
Most senior leaders use negative language on the job without even realizing it. It may come from destructive phrases used unconsciously, the use of cynicism in your language, or simply from an unfortunate choice of words. When leaders use negative language, it can have destructive power on others.
Key Marketing Terms and Phrases – What Do They Mean?
Q: The terms and phrases used in branding confuse me. Help – what do they all mean?
In my 25 years as a brander and a marketer, I have seen a lot of confusion around what the various elements of branding and marketing mean. So, don’t worry – you’re far from alone!
You Already Have a Personal Brand – Is It the One You Want?
Recently, I had the opportunity to share insights and tips for Personal Branding with television...
How Leaders Earn Brand-Loyalty for Life: The Top Five Behaviors That Can Damage Your Leadership Personal Brand
The truth is that we all have a personal brand whether we like it or not. Simply by being ourselves in the work place, others perceive, think, and feel about us in a certain way. The question is whether we have created the personal brand we want.
This is especially important for those who hold leadership positions. If you lead others, the way they perceive, think, and feel about you as a leader, in relation to other leaders, can make or break your short-term and long-term success. These “others” might consist of your subordinates, colleagues, superiors, or even entire divisions or corporations.
You Are What You Think – Face a Weak Economy with a Strong Personal Brand
So much has been said, discussed, and argued about the “economic situation” in the past year. Is it possible that there is a stone unturned on this topic? Well, yes there is … because the way you communicate your personal brand in this economy can have a big impact on how well you weather the challenges that could come your way.
Challenge #8: “I feel guilty saying ‘no.’”
As a busy exec, you’re constantly pulled in many directions. Headquarters wants your profit projections for next quarter a week in advance of when you planned, there’s a line of direct reports at your office door waiting to meet with you, your inbox is filled with 200+ unanswered emails, and a not-for-profit organization wants you to give the keynote speech at an upcoming charity dinner. In the meantime, your son needs help with his math homework, your spouse complains because you haven’t been home for dinner in a week, and your ailing parents’ financial situation needs your attention. Something has to give, right? But the question is: What?
Challenge #7: “I Know I’m not Delegating as Much as I Probably Should, But…”
As a leader of an organization, let’s face it: You can’t do it all yourself. So, you know you have to delegate, and you do genuinely try. But lately, you’ve found your to-do list getting longer… you spend most of your time in back-to-back meetings… your normal workday has extended to 12+ hours… and you’re working weekends just to catch up. If this is the case, you’re probably not delegating enough.
How Personal Branding Can Get You More Interviews … and a Great New Job
One of the most common misconceptions about searching for a job is that the person with the most or best
experience is the one who gets hired. Truth is: You’re more likely to be hired for a job based on your
connection with the interviewer than on your qualifications. And the best way to forge an instant,
powerful connection with your interviewer is to define and communicate a strong job-seeker personal
After the Job Interview: Stay Consistent With Your Personal Brand
You’ve had a great interview, and you feel strongly that you’re a top contender for the job. Maybe...
Learning Great Job Seeker Tips When Brenda is Interviewed by Bonnie D. Graham on the “Up Close & Personal” Show
Brenda Bence, internationally-recognized personal branding expert, will be a guest on Bonnie D....
The Forgotten Choice
Discover a little-known decision you make every moment that either holds you back or opens doors to unlimited possibility. Learn More >
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