Brenda’s Blog

Explore Brenda’s latest thinking on leadership, coaching, and branding. Each post offers practical insights and immediately usable tools to help you succeed — both as a leader and in life.

Soaring vs. Swooping

Soaring vs. Swooping

Successful leaders spend more time “soaring” than “swooping.” What does this mean? Their job is to focus on the vision for where the company is going and on planning through others the “how” of achieving that vision. On occasion, however, a leader may need to swoop down and check out the details of a particular […]

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Development is an Ongoing Task

Development is an Ongoing Task

  In my recently released book – “Would You Want to Work For You?” How to Build an Executive Leadership Brand that Inspires Loyalty and Drives Employee Performance – I argue that building people is simply part of your job as a leader, and I offer strategies for developing your employees on a day-to-day basis.

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Would you rather be liked or respected?

Would you rather be liked or respected?

As leaders, we want to be liked, but we also want to be respected. Can we be both? Not only do I believe it’s possible, but I’ve personally witnessed many leaders walking a beautifully balanced line between the two. Accomplishing both isn’t always easy, though. What happens when the balance tips too far in one […]

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Put an Employee in Your Shoes

Put an Employee in Your Shoes

In my upcoming book – Would You Want to Work For You? – I discuss employee development strategies and how to build your people without losing precious time. I also talk about the importance of receiving feedback from your team.

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Does your company “get” you?

Does your company “get” you?

Communication is everything, so if people aren’t understanding your message, you may as well be speaking to the wall. This recent Forbes.com article, “When CEOs Talk Strategy, 70% of the Company Doesn’t Get it” outlines the issues that cause miscommunication and misalignment and ways to make sure your people “get” you and your message.

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Are you a good listener?

Are you a good listener?

As leaders, we often overlook listening skills. After all, aren’t leaders supposed to tell people what to do instead of listening? Aren’t great leaders supposed to be heard instead of hearing what others have to say?

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How “likable” are you as a leader?

How “likable” are you as a leader?

Being “liked” isn’t everything when it comes to leadership, but it definitely matters – especially if you want to be the kind of boss others want to work for. It isn’t about being popular, though. It’s about retaining the best employees, inspiring others to better productivity and creativity, and getting the kind of results that […]

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Authentic Leadership: Are You For Real?

Authentic Leadership: Are You For Real?

  A while ago, I coached a senior-level executive at a multinational corporation who had a bad reputation within his company.  How bad?  Well, when I interviewed his coworkers and his subordinates, the most consistent word used to describe him was “jerk.”  He was getting business results and hitting the numbers, but those results were […]

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Take a Brand Inventory Self-Check

Take a Brand Inventory Self-Check

Coming to the beginning of August means that there are only five months left in the year – indeed, 60% of 2013 is already history!  Whether you are working on your personal brand or your company’s brand, it’s a good time of the year to take an inventory to self-check your progress and ask yourself: […]

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