Access inspiring tips, tools, and immediately useful techniques to achieve even greater success in leadership and life. Ride along with Brenda on this journey to building a strong leadership brand – The Trademarked YOU™.
HOW YOU™ ARE LIKE SHAMPOO FOR JOB SEEKERS IS AN AWARD-WINNING FINALIST FOR THE NATIONAL BEST BOOKS 2009 AWARDS
How YOU™ are like Shampoo for Job Seekers: The Proven Personal Branding System To Help You Succeed In Any Interview And Secure the Job of Your Dreams – is an award-winning finalist in the Business/Careers category in THE NATIONAL BEST BOOKS 2009 AWARDS.
Every day at work, you run the risk of damaging your personal brand – even if you don’t think you...
Challenge #10: “At my level, I rarely get honest feedback, so how do I know what I need to improve?”
Many years ago, a mentor of mine told me something very profound. I asked him what it was that kept certain managers moving up the corporate ladder while others stopped. What he said has never left me. He told me that those leaders who did not progress to the top stopped being coachable. A mindset that cripples some senior executives is the belief that they have made it to the top and are somehow beyond the need for feedback. They no longer feel that they have anything to learn, so they remain in a static place without growth. As a result, their careers also cease to grow.
Challenge #9: “I’m generally a positive person, but it’s easy to turn negative in this economy. How do I avoid that?”
Most senior leaders use negative language on the job without even realizing it. It may come from destructive phrases used unconsciously, the use of cynicism in your language, or simply from an unfortunate choice of words. When leaders use negative language, it can have destructive power on others.
Q: The terms and phrases used in branding confuse me. Help – what do they all mean?
In my 25 years as a brander and a marketer, I have seen a lot of confusion around what the various elements of branding and marketing mean. So, don’t worry – you’re far from alone!
Recently, I had the opportunity to share insights and tips for Personal Branding with television...
How Leaders Earn Brand-Loyalty for Life: The Top Five Behaviors That Can Damage Your Leadership Personal Brand
The truth is that we all have a personal brand whether we like it or not. Simply by being ourselves in the work place, others perceive, think, and feel about us in a certain way. The question is whether we have created the personal brand we want.
This is especially important for those who hold leadership positions. If you lead others, the way they perceive, think, and feel about you as a leader, in relation to other leaders, can make or break your short-term and long-term success. These “others” might consist of your subordinates, colleagues, superiors, or even entire divisions or corporations.
So much has been said, discussed, and argued about the “economic situation” in the past year. Is it possible that there is a stone unturned on this topic? Well, yes there is … because the way you communicate your personal brand in this economy can have a big impact on how well you weather the challenges that could come your way.
As a busy exec, you’re constantly pulled in many directions. Headquarters wants your profit projections for next quarter a week in advance of when you planned, there’s a line of direct reports at your office door waiting to meet with you, your inbox is filled with 200+ unanswered emails, and a not-for-profit organization wants you to give the keynote speech at an upcoming charity dinner. In the meantime, your son needs help with his math homework, your spouse complains because you haven’t been home for dinner in a week, and your ailing parents’ financial situation needs your attention. Something has to give, right? But the question is: What?
As a leader of an organization, let’s face it: You can’t do it all yourself. So, you know you have to delegate, and you do genuinely try. But lately, you’ve found your to-do list getting longer… you spend most of your time in back-to-back meetings… your normal workday has extended to 12+ hours… and you’re working weekends just to catch up. If this is the case, you’re probably not delegating enough.