Brenda’s Blog

Access inspiring tips, tools, and immediately useful techniques to achieve even greater success in leadership and life. Ride along with Brenda on this journey to a wide open YOU™.

YOU™ and Your Company: Making the Corporate Brand / Personal Brand Connection

YOU™ and Your Company: Making the Corporate Brand / Personal Brand Connection

You may already know that defining and communicating your unique personal brand on the job is a powerful way to further your career. But have you ever thought about the connection between your personal brand and your company’s brand? What role does that “connection” – or lack of a connection – play in your career success? And how do you determine if your personal brand is out of sync with your company’s brand?

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Executive Challenge #4: “I’m Struggling With an Extremely Tough Decision.”

Executive Challenge #4: “I’m Struggling With an Extremely Tough Decision.”

What are the biggest challenges facing successful business people today? In my work as a certified executive coach for C-Suite Executives, Directors, Managers, and Entrepreneurs, there are many recurring themes that seem to surface. One at a time, I’ll be sharing with you 12 of those top challenges along with hints, tips, and steps you can take to avoid or eliminate altogether these key issues that might be holding you back from achieving the kind of success you are aiming for.

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Executive Challenge #3: “I’m Unsure Where My Career Is Headed.”

Executive Challenge #3: “I’m Unsure Where My Career Is Headed.”

What are the biggest challenges facing successful business people today? In my work as a certified executive coach for C-Suite Executives, Directors, Managers, and Entrepreneurs, there are many recurring themes that seem to surface. One at a time, I’ll be sharing with you 12 of those top challenges along with hints, tips, and steps you can take to avoid or eliminate altogether these key issues that might be holding you back from achieving the kind of success you are aiming for.

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Executive Challenge #2: “I just can’t seem to find time to exercise.”

What are the biggest challenges facing successful business people today? In my work as a certified executive coach for C-Suite Executives, Directors, Managers, and Entrepreneurs, there are many recurring themes that seem to surface. One at a time, I’ll be sharing with you 12 of those top challenges along with hints, tips, and steps you can take to avoid or eliminate altogether these key issues that might be holding you back from achieving the kind of success you are aiming for.

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Executive Challenge #1: “I have no work/life balance!”

Executive Challenge #1: “I have no work/life balance!”

What are the biggest challenges facing successful business people today? In my work as a certified executive coach for C-Suite Executives, Directors, Managers, and Entrepreneurs, there are many recurring themes that seem to surface. One at a time, I’ll be sharing with you 12 of those top challenges along with hints, tips, and steps you can take to avoid or eliminate altogether these key issues that might be holding you back from achieving the kind of success you are aiming for.

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How Personal Branding Can Help You Ace Your Job Interviews

How Personal Branding Can Help You Ace Your Job Interviews

You took the time to create a great cover letter and resume, and they did their job – you got the interview. Now, you’re ready to walk into the door of the company’s building, and it’s the moment of truth. You really want this job, but what can you do to give yourself the edge over others vying for the same position?

One of the best ways to ace an interview is to define and communicate a “job-seeker personal brand” – the way you want potential employers to perceive, think, and feel about you in relation to other candidates. Personal branding helps you focus your efforts in job interviews, allowing you to more quickly show the interviewer why you’re the best person for the job. It helps you to influence the perception of the interviewer, making a quick connection and building a relationship that gives you a much better chance of hearing the magic words: “You’re hired!” Here are some tips for using personal branding to ace your job interviews and get the job you want

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