Brenda’s Blog

Is there a college grad in your life? If so, the greatest gift you can give him or her for graduation is the best chance at landing a job they’ll love, right out of school.

Recent headlines say it all: “College Grads Struggle to Find Jobs,” “College Grads Urged to Be Aggressive In Seeking Jobs,” “College Grads Worry About Finding Jobs,” and on and on. But college grads shouldn’t let a lack of work experience get in the way of landing a position they’ll love, no matter what the economy.

That’s why I wrote How YOU™ Are Like Shampoo for College Graduates. It’s the only Personal Branding System designed specifically to help college students build a powerful brand for themselves.

Just launched last year, it’s filled with hundreds of eye-opening tips I gleaned from interviewing more than 50 top companies and schools about what it takes for college grads to stand out in a crowd of older, more experienced candidates. HR experts from companies such as Google, Disney, IBM, AT&T, Procter & Gamble, Motorola, Hilton, Nestle, and Goldman Sachs “spilled the beans” with me, and I share it all in this book.

People tell me it makes a great gift for a graduating senior! And, if you buy the paperback or e-book from my website, you will automatically receive a Free Accompanying Manual of Exercises – 60 pages of step-by-step personal branding exercises – worth an extra $12.95. The manual is full of exercises that I developed and customized so that your grad will feel like I’m right there, running alongside, coaching them through the system.

Click to read an excerpt of the book here.

Here’s what a few folks have said about How YOU™ Are Like Shampoo for College Graduates.

“Taking in all of the tips I learned from How YOU™ Are Like Shampoo for College Graduates, I was able to have multiple offers and to pick a job that I loved. The job and environment I’m in now are perfect for me! I wanted to express my gratitude to you for assisting me in my journey to find my passion.” — Kelsey Steinmeyer, Meeting & Incentive Planner, Travel Faire/American Express.

“I was just too excited about your book not to drop you a note! I just finished reading How YOU™ Are Like Shampoo for College Graduates. It’s simply one of the best books on personal branding, for students or others, that I’ve ever read! You’ve almost single-handedly restored my faith in personal branding. … I believe colleage seniors need Shampoo fed to them intravenously!” — Dave Rothacker, Book Reviewer.

“I really enjoy the ‘no nonsense’ nature of the writing, and of the advice. The book isn’t written from an ivory tower or pompous perspective, but is, instead, delivered in a form easily understood by everyone from undergrads, to graduates, and people currently looking to change their personal, respective brands.” — Gregory Stoller, Professor – Boston College.