Brenda’s Blog
Explore Brenda’s latest thinking on leadership, coaching, and branding. Each post offers practical insights and immediately usable tools to help you succeed — both as a leader and in life.
Can People Be Branded?
If you’re like most people, you’re probably faithful to at least a couple of corporate brands. Maybe it’s your favorite brand of breakfast cereal or a particular shampoo that does more for your hair than any other. Certain brands command higher prices than others because they are perceived as superior.
The Top Ten Secrets to Mastering Your Personal Brand
What do Sir Richard Branson, Barack Obama, and Suze Orman all have in common? They have each built powerful personal brands that have propelled them to the top of their businesses, their careers, and their lives. How did they do it?
Personal Branding – It’s Not What You Think
When you hear the words personal branding, do you think, “That’s for people who are into how they dress,” or “That’s for people who are into self-promotion?” Unfortunately, those are just two of the myths that people often believe about personal branding. As a result of these myths, the concept of personal branding has gotten […]
Top 10 Job Search Personal Branding Mistakes
Employers want to know why you are the best choice for the job. Should they hire you or another candidate? But here’s a surprising truth: The person who truly connects with the interviewer is most likely to get the job – even over someone who might be more qualified. That’s where your personal brand comes in.
Marketing on a Shoestring Budget™: Empty Pockets, Full Marketing Plan
As business owners, we try to do more with less, but few of us really succeed. Despite our best efforts, it seems we’re always running short…short on money, short on people, short on time. When those unlimited short-falls occur, marketing is often one of the first functions to be sacrificed on the altar of the […]
Top 10 Branding Mistakes Entrepreneurs Make
When you’re growing your own business, every error you make means money out of your pocket, so why learn the hard – and expensive – way? Why not learn ahead of time which pitfalls to avoid? As a corporate brander and an entrepreneur for the last 25 years, I’ve seen a fair number of branding […]
Assume the Position! How to Use Positioning to Make “Your Brand” Irresistible
Before we begin … What is “Your Brand?” For the purposes of this article, a ‘brand’ can be your business, your company, your product, or the service you provide. And while we’re defining terms…the word ‘consumer’ means a member of your target audience, such as an existing client, a new customer … or even a […]
Traveling around the world with your Personal Brand in tow
Can anybody deny the world has gotten much smaller over the years? In fact, these days, working globally has become the norm. But this can potentially bring on challenges when it comes to traveling to different countries with your personal brand in tow. After all, every culture is different, and what’s polite and appropriate in […]
Myth #4: Personal branding is all about me
Do you think personal branding is all about you? If so, think again! The truth is that a well-defined personal brand is really about your Audience – the person or people you most want to impact with your brand at work and in your career.
Bestseller status! A sincere thank you…
A sincere note of gratitude to all of you who have helped How YOU™ Are Like Shampoo hit bestseller status in both Thailand and at our U.S. Distributors, Atlas Books. We are thrilled and incredibly grateful for your support!
A “book trailer?” What’s that?
You’ve heard of a “movie trailer,” right? You know – you’re in the cinema waiting for the feature film to start, popcorn and drink in hand, and then on the screen comes 2-3 “snippets” of upcoming movies that will soon air?
Myth #3: Creating a personal brand is being fake
This myth is one of the most unfortunate ones flying around about personal branding. It comes from the belief that a personal brand is about conveying a “façade.” You may remember in our first e-newsletter that we talked about the myth that “Personal Branding is all about the way you Look.” Just as your personal […]
Myth #2: Personal Branding is all about how you look and dress.
Let’s say you pick up a box of cookies at a supermarket because the packaging catches your eye. It looks upscale, gourmet, delicious. But, when you open the package and try one of the cookies, you’re disappointed. The cookies don’t taste terrible, mind you, but they don’t taste any better than the less expensive cookies […]
Myth #1: Personal Branding is all about self-promotion.
This couldn’t be further from the truth! True personal branding is not superficial. It’s more about understanding who you – and, therefore, ‘YOU™’ – are. That’s right – the Trademarked You. This is how YOU™ are like shampoo. But just like in corporate branding, no matter how much money a company spends on marketing its […]
So, how are you like shampoo?
This is one of the questions this article will answer for you. I’ll show you how the same strategies that have made your favorite corporate brands phenomenally successful can be applied to YOU™ to help you craft, communicate, and ultimately master your own personal brand. I’ll give you the latest news about personal branding and […]
