General Branding, Positioning and Marketing - Page 6 of 10

How Leaders Earn Brand-Loyalty for Life: The Top Five Behaviors That Can Damage Your Leadership Personal Brand

Aug 13, 2009 | Coaching, General Branding, Positioning and Marketing

The truth is that we all have a personal brand whether we like it or not. Simply by being ourselves in the work place, others perceive, think, and feel about us in a certain way. The question is whether we have created the personal brand we want.

This is especially important for those who hold leadership positions. If you lead others, the way they perceive, think, and feel about you as a leader, in relation to other leaders, can make or break your short-term and long-term success. These “others” might consist of your subordinates, colleagues, superiors, or even entire divisions or corporations.

YOU™ and Your Company: Making the Corporate Brand / Personal Brand Connection

Apr 23, 2009 | General Branding, Positioning and Marketing, Personal Branding

You may already know that defining and communicating your unique personal brand on the job is a powerful way to further your career. But have you ever thought about the connection between your personal brand and your company’s brand? What role does that “connection” – or lack of a connection – play in your career success? And how do you determine if your personal brand is out of sync with your company’s brand?