Q: The terms and phrases used in branding confuse me. Help – what do they all mean?
In my 25 years as a brander and a marketer, I have seen a lot of confusion around what the various elements of branding and marketing mean. So, donât worry â youâre far from alone!
The truth is that we all have a personal brand whether we like it or not. Simply by being ourselves in the work place, others perceive, think, and feel about us in a certain way. The question is whether we have created the personal brand we want.
This is especially important for those who hold leadership positions. If you lead others, the way they perceive, think, and feel about you as a leader, in relation to other leaders, can make or break your short-term and long-term success. These âothersâ might consist of your subordinates, colleagues, superiors, or even entire divisions or corporations.
You may already know that defining and communicating your unique personal brand on the job is a powerful way to further your career. But have you ever thought about the connection between your personal brand and your companyâs brand? What role does that âconnectionâ â or lack of a connection â play in your career success? And how do you determine if your personal brand is out of sync with your companyâs brand?
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