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Communication is everything, so if people aren’t understanding your message, you may as well be speaking to the wall. This recent Forbes.com article, “When CEOs Talk Strategy, 70% of the Company Doesn’t Get it” outlines the issues that cause miscommunication and misalignment and ways to make sure your people “get” you and your message.
https://www.forbes.com/sites/johnkotter/2013/07/09/heres-why-ceo-strategies-fall-on-deaf-ears/
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