In late December, I asked our online community to vote on the Biggest Corporate and Personal Brand Winners and Losers. Which company and individual brands fared the best and which took a dive?
Here’s what you said:
  |
Biggest Corporate Brand Winners:
• Apple (89%) vs. Samsung (11%)
• Facebook (82%), Twitter (12%), Google (6%), and LinkedIn (0%)
• iPhone (82%) vs. Blackberry (18%)
Biggest Personal Brand Winners:
• Sarah Pailin (53%) vs. Barack Obama (47%) – a close one!
• Lady Gaga (76%), Miley Cyrus (12%), and Taylor Swift (12%)
• Oprah Winfrey (89%) vs. Larry King (11%)
Biggest Country Brand Winner:
• China (88%) vs. India (12%)
 |
Biggest Corporate Brand Loser:
• BP (76%) vs. Toyota (24%)
Biggest Personal Brand Loser:
• Tiger Woods (95%) [ouch!] vs. Charlie Sheen (5%)
 |
Of those brands whose dollar value decreased dramatically this year, which one also earned the distinction of the biggest brand “image” loser?
• Goldman Sachs (82%)
• Google (6%)
• Nokia (6%)
• Sony (6%)
• Dell (0%)
• Adobe (0%)
Looking to the future… Any prediction as to which brands will be the biggest winners and losers in 2011? Let me know what you think!
0 Comments