During my years of coaching senior executives, I came to understand that self-leadership is the most important – and most overlooked – driver of overall success. It’s a key part of being a successful entrepreneur – and a successful “intra”preneur, too. Self-leadership allows you to lead yourself to reach both “doing” goals – (Executive Presence, speaking up, effectively addressing conflict, etc.) and “being” goals (strengthening confidence, staying calm when facing tough situations, making difficult decisions, etc.)
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As a coach, I was able to pinpoint the 15 most damaging self-leadership behaviors, which became the basis of my latest book: Leading YOU™: The power of SELF-LEADERSHIP to build your executive brand and drive career success. As always, I’ve filled the book with lots of practical ways to correct these behaviors in your world, along with real-life executive coaching case studies that illustrate how these tools and techniques can help you become a markedly better leader.
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This book picks up where Would YOU Want to Work For YOU™? left off, providing what I believe is the missing link for most executives and entrepreneurs across the globe.
I’m excited to share that the book is receiving positive feedback and impacting leaders around the world! Here are just a few of the comments that people have shared with me after reading the book:
“I recommend Leading YOU™ to anyone who is a leader – or aspires to be. As I look at myself and others in my profession, I can see that author Brenda Bence is right: Self-leadership is the missing piece for most of us. Brenda has been invaluable to me at critical points in my career, helping me bridge my current role with my aspirations. A decade later, I continue to view my work with Brenda as a true breakthrough moment.”
— Andrew Padovano – Managing Director, Citibank New York
“This book closes on the value of coaching to help you implement changes. I can personally attest to this. I was fortunate enough to enlist Brenda as my coach 6 years ago, and I estimate she has added well over US$150,000 to my compensation since that time.”
— Marion McDonald – Chief Strategy Officer, Ogilvy PR, Asia Pacific
“Almost every leader focuses on leading others. [In this book], Brenda shows that self-leadership is just as important – maybe even more important – because it’s the foundation of all leadership.”
— Dale A. Martin – CEO, Siemens Hungary
“Many practical tips in this easy read as Brenda uses many real-life scenarios as illustrations. It spoke to me in so many ways – I highly recommend this book!”
— Angelia Kay – Regional Director, Garlock Asia Pacific
“Just what I was looking for! Brenda cuts right through the confusion on this topic and she provides a clear pathway for career development. I highly recommend Leading YOU™ to anyone looking to find the right balance and direction in their career.”
— Reid Velo – Consultant, Trust Edge Leadership Institute, Minneapolis
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