Inside my latest newsletter… Join me in my ‘parting ode’ to the South African World Cup by reviewing top Leadership Personal Branding lessons from Nelson Mandela. Clear up any confusion around key marketing terms, including how a “brand” is different from “brand positioning” and “branding.” I share the top 10 most common branding mistakes entrepreneurs make, and also how to more powerfully align a company brand with employees’ individual personal brands…. Something for everybody, I hope… Let me know what you think! https://tinyurl.com/28g59km
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