In his 1985 book, Ogilvy on Advertising, David Ogilvy famously said, âThe consumer is not a moron;...
How Well Do You Know Your Customer?
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Brenda’s Blog
All articles from the Brenda Bence
Low-Cost Positioning: How to Make Your Brand Irresistible
Brands are everywhere. In fact, studies show that the average person living in a large urban city...
Go for the (Branding) Gold â Leverage Your Existing Customers and Build Your Business at Low Cost
Maybe youâve heard the saying, âMake new friends, but keep the old⊠one is silver and the other...
Low-Cost Ways to Earn âBrand Bragging Rightsâ By Using Your Existing Products and Services
Bragging rights â everybody wants them. But when it comes to your brand, do you honestly have...
How to Create Low-Cost, Walking-Talking Advertisements for Your Brand — Even if Youâre a Solo-preneur
Time and again, I hear the same branding myth from business owners: âI donât have the staff I need...
How to Build Your Brand âGangnam Styleâ
More than three-quarters of a billion people â Over 880 million as of this writing â have watched...
The Anatomy of a Successful Brand Slogan: Lessons from the âOne Pound Fishâ Man
Last month, PSY's "Gangnam Style" became the most viewed YouTube video of all time, and now,...
Personal Brand Damage Control: 8 Tips to Stay on Top at Work
Every day at work, you run the risk of damaging your personal brand â even if you donât think you...
You Are What You Think â Face a Weak Economy with a Strong Personal Brand
So much has been said, discussed, and argued about the "economic situation". Is it possible that...
YOU and Your Company: Making the Corporate Brand / Personal Brand Connection
You may already know that defining and communicating your unique personal brand on the job is a...
