Brenda’s Blog
Explore Brenda’s latest thinking on leadership, coaching, and branding. Each post offers practical insights and immediately usable tools to help you succeed — both as a leader and in life.
The Power of Personal Branding: How to Improve Your Company’s Bottom Line
Let’s face it: There are...
The Top 10 Branding Mistakes Entrepreneurs Make
When you’re growing your own...
Key Marketing Terms and Phrases – What Do They Mean?
Q: The terms and phrases...
Smarter Branding Without Breaking the Bank Part 1
In this first of a...
Smarter Branding Without Breaking the Bank Part 2
In the second of a...
Smarter Branding Without Breaking the Bank Part 3
In the third of this...
How to Tackle Social Media: Get Back to the Basics
The excitement of so-called...
How Well Do You Know Your Customer?
In his 1985 book, Ogilvy on...
Low-Cost Positioning: How to Make Your Brand Irresistible
Brands are everywhere. In...
Go for the (Branding) Gold – Leverage Your Existing Customers and Build Your Business at Low Cost
Maybe you’ve heard the...
Low-Cost Ways to Earn “Brand Bragging Rights” By Using Your Existing Products and Services
Bragging rights – everybody...
How to Create Low-Cost, Walking-Talking Advertisements for Your Brand — Even if You’re a Solo-preneur
Time and again, I hear the...
How to Build Your Brand “Gangnam Style”
More than three-quarters of...
The Anatomy of a Successful Brand Slogan: Lessons from the “One Pound Fish” Man
Last month, PSY's "Gangnam...
Personal Brand Damage Control: 8 Tips to Stay on Top at Work
Every day at work, you run...
