Brenda’s Blog
Explore Brenda’s latest thinking on leadership, coaching, and branding. Each post offers practical insights and immediately usable tools to help you succeed — both as a leader and in life.
What’s the difference between excellence and perfection?
What’s the difference...
What does branding have to do with leadership?
What does branding have to...
Assume the Position! How to Use Positioning to Make “Your Brand” Irresistible
Before we begin… What is...
Marketing on a Shoestring Budget™: Empty Pockets, Full Marketing Plan
By Brenda S. Bence –...
The Power of Personal Branding: How to Improve Your Company’s Bottom Line
Let’s face it: There are...
The Top 10 Branding Mistakes Entrepreneurs Make
When you’re growing your own...
Key Marketing Terms and Phrases – What Do They Mean?
Q: The terms and phrases...
Smarter Branding Without Breaking the Bank Part 1
In this first of a...
Smarter Branding Without Breaking the Bank Part 2
In the second of a...
Smarter Branding Without Breaking the Bank Part 3
In the third of this...
How to Tackle Social Media: Get Back to the Basics
The excitement of so-called...
How Well Do You Know Your Customer?
In his 1985 book, Ogilvy on...
Low-Cost Positioning: How to Make Your Brand Irresistible
Brands are everywhere. In...
Go for the (Branding) Gold – Leverage Your Existing Customers and Build Your Business at Low Cost
Maybe you’ve heard the...
Low-Cost Ways to Earn “Brand Bragging Rights” By Using Your Existing Products and Services
Bragging rights – everybody...
