Brenda’s Blog
Explore Brenda’s latest thinking on leadership, coaching, and branding. Each post offers practical insights and immediately usable tools to help you succeed — both as a leader and in life.
Take a Brand Inventory Self-Check
Coming to the beginning of August means that there are only five months left in the year – indeed, 60% of 2013 is already history! Whether you are working on your personal brand or your company’s brand, it’s a good time of the year to take an inventory to self-check your progress and ask yourself: […]
How much does employee turnover matter?
A recent article from Business 2 Community that I felt was worth sharing… It focuses on why leaders should care about employee turnover. A recent survey showed that many companies (and thus, executives!) are unaware of the high costs – and not just financial – of losing key people.
The Anatomy of a Successful Brand Slogan: Lessons from the “One Pound Fish” Man
It would be easy to write off Muhammad Nazir’s “One Pound Fish” video as just a funny and quirky flash in the (frying) pan. But, if you look at the fast-rising YouTube video from a marketer’s perspective, you might be pleasantly surprised. Not accustomed to learning important branding lessons from a fish vendor? Well, put your MBA aside, because here are six powerful lessons “One Pound Fish” teaches us about how to build a powerful brand slogan.
Brands Meet Bond
Not long ago, I saw the new James Bond movie, Skyfall. Am I a big James Bond fan? Honestly, not really. But, I had heard that there were a lot of brands featured in the film – that advertisers were using good, old-fashioned “product placement” throughout the 007 movie — a marketing method where advertisers […]
Low-Cost Marketing Lessons from My New Favorite Brand
It’s not that often that a brand truly blows me away. So, when I recently discovered a brand that not only earned that description but also demonstrated an important branding lesson, I just had to share it with you. As a speaker and a trainer, it’s not unusual for me to be on my feet […]
How to Build Your Brand “Gangnam Style”
More than three quarters of a billion people – Over 880 million as of this writing – have watched the #1 YouTube video “Gangnam Style” since its release on July 15, 2012. That means that more than a third of all people on the planet who are on the Internet have laid eyes on that […]
BDA International’s Leadership Development Program Ranks Among Top 25 in 2012
Brand Development Associates International (BDA) has been ranked #23 in Leadership Excellence’s annual ranking of the top 500 leadership development programs in the world, up six places from its 2011 ranking.
A Unique “Public” Opportunity to Hear Brenda Bence Speak — Singapore PrimeTime on November 8, 2012
Are you going to be in Singapore on November 8? If so, Brenda Bence will be presenting a one-hour keynote that evening for the PrimeTime organization.
Five Ways to Build a Successful Coaching Brand at Little to No Cost
Here is a link to my latest article that outlines five powerful assets you already have to build a successful brand as a small business owner or solo-preneur, at low cost or no cost at all.
BRENDA BENCE’S SMARTER BRANDING WITHOUT BREAKING THE BANK WINS SEVEN BOOK AWARDS
CHICAGO – June 2012: Author Brenda Bence’s latest book, Smarter Branding Without Breaking the Bank: Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost has won a total of seven book awards since its publication in September 2011, including top prizes from the 2012 Axiom […]
Smarter Branding Without Breaking the Bank – my new online course!
Big news! My new online course, Smarter Branding Without Breaking the Bank, is now “live” on Udemy.com. And, for the next 48 hours, it’s on sale for 50% OFF!
Lessons from “Linsanity” — The Art of Leadership Personal Branding
I watched with fascination the “Linsanity” that was the focus of global television, newspaper, and social media coverage for the past couple of months. After Jeremy Lin – a previously-overlooked New York Knicks point guard – scored 38 points against Kobe Bryant and the Los Angeles Lakers during a February 10 game, “Linsanity” took the […]
Do You Have a “Bug” In Your Branding Chain?
As you may have heard by now, Starbucks certainly found a bug in its branding chain … or rather, in its Strawberry Frappuccinos. Ground-up cochineal beetles are government-approved food coloring used by a number of brands in the food industry, so why was it a problem when Starbucks added the ingredient to its frappuccinos? Starbucks […]
Brenda Bence’s Book, Smarter Branding Without Breaking the Bank, Wins Coveted Axiom Business Books Award
Click Here For Printable Version CHICAGO – March 2012. Author Brenda Bence’s latest book, Smarter Branding Without Breaking the Bank: Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost is a Gold Medal Winner in the Advertising/Marketing/PR/Event Planning category of the 2012 Axiom Business Book Awards. […]
Does Your Facebook Profile Need an ‘About-Face?’
When we were still based in Bangkok, we were looking to hire two college interns to spend their winter school break holidays working for us. The chance to escape blustery winter weather and spend a few weeks working in balmy Bangkok apparently appealed to many, and we ended up with 75 applicants for only two […]
How’s Your “Brand Triangle™” Doing?
You may not know what a “Brand Triangle™” is, but I guarantee you already have one. The Brand Triangle™ – a model I created – is an approach for how to think about your brand, whether you’re focused on growing a brand for a company, a product, or a service, or whether you’re building your […]
