Brenda’s Blog
Access inspiring tips, tools, and immediately useful techniques to achieve even greater success in leadership and life. Ride along with Brenda on this journey to building a strong leadership brand – The Trademarked YOU™.
Developing people isn’t a task you do “on the side”
In my upcoming...
Family Brands: Is Yours like the Kardashians, the Trumps, or the Osbornes?
For many people...
Authentic Leadership: Are You For Real?
A while ago, I...
Take a Brand Inventory Self-Check
Coming to the...
How much does employee turnover matter?
A recent article...
The Anatomy of a Successful Brand Slogan: Lessons from the “One Pound Fish” Man
It would be easy to write off Muhammad Nazir’s “One Pound Fish” video as just a funny and quirky flash in the (frying) pan. But, if you look at the fast-rising YouTube video from a marketer’s perspective, you might be pleasantly surprised. Not accustomed to learning important branding lessons from a fish vendor? Well, put your MBA aside, because here are six powerful lessons “One Pound Fish” teaches us about how to build a powerful brand slogan.
Brands Meet Bond
Not long ago, I...
Low-Cost Marketing Lessons from My New Favorite Brand
It’s not that...
How to Build Your Brand “Gangnam Style”
More than three...
BDA International’s Leadership Development Program Ranks Among Top 25 in 2012
Brand Development Associates International (BDA) has been ranked #23 in Leadership Excellence’s annual ranking of the top 500 leadership development programs in the world, up six places from its 2011 ranking.
The Forgotten Choice
Discover a little-known decision you make every moment that either holds you back or opens doors to unlimited possibility. Learn More >
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