General Branding, Positioning and Marketing - Page 3 of 10

How to Demonstrate Good Self-Leadership During the Year-End Holiday Season: Create Your Own “Holiday-Season Mantra!”

Dec 20, 2016 | Coaching, General Branding, Positioning and Marketing, Leadership, Personal Branding

To celebrate year-end...

The Top 10 Branding Mistakes Entrepreneurs Make

Apr 1, 2015 | General Branding, Positioning and Marketing

When you're growing your own...

When Risking Failure is a Good Thing

May 29, 2014 | Coaching, General Branding, Positioning and Marketing, Leadership, Personal Branding

How can failing ever be a...

Powerful Questions

Mar 20, 2014 | Coaching, General Branding, Positioning and Marketing, Leadership, News and Press

The best way to develop your...

The Anatomy of a Successful Brand Slogan: Lessons from the “One Pound Fish” Man

Dec 24, 2012 | General Branding, Positioning and Marketing

It would be easy to write off Muhammad Nazir’s “One Pound Fish” video as just a funny and quirky flash in the (frying) pan. But, if you look at the fast-rising YouTube video from a marketer’s perspective, you might be pleasantly surprised. Not accustomed to learning important branding lessons from a fish vendor? Well, put your MBA aside, because here are six powerful lessons “One Pound Fish” teaches us about how to build a powerful brand slogan.