Brenda's Blog

All articles from the Personal Branding Category
The Top 10 Reasons Why Leaders Should Celebrate Wins (Hint: It Gives Your Leadership Personal Brand a Boost!)

The Top 10 Reasons Why Leaders Should Celebrate Wins (Hint: It Gives Your Leadership Personal Brand a Boost!)

In our non-stop, 24-7 world, it’s all too easy to place immediate focus on your next task at hand and forget to stop and reflect on what’s been achieved. But if you ignore the wins of your team, you miss a vital opportunity not only to inspire your team on to even greater successes, but to strengthen your own leadership personal brand in the process.

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YOU™ and Your Company: Making the Corporate Brand / Personal Brand Connection

YOU™ and Your Company: Making the Corporate Brand / Personal Brand Connection

You may already know that defining and communicating your unique personal brand on the job is a powerful way to further your career. But have you ever thought about the connection between your personal brand and your company’s brand? What role does that “connection” – or lack of a connection – play in your career success? And how do you determine if your personal brand is out of sync with your company’s brand?

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How Personal Branding Can Help You Ace Your Job Interviews

How Personal Branding Can Help You Ace Your Job Interviews

You took the time to create a great cover letter and resume, and they did their job – you got the interview. Now, you’re ready to walk into the door of the company’s building, and it’s the moment of truth. You really want this job, but what can you do to give yourself the edge over others vying for the same position?

One of the best ways to ace an interview is to define and communicate a “job-seeker personal brand” – the way you want potential employers to perceive, think, and feel about you in relation to other candidates. Personal branding helps you focus your efforts in job interviews, allowing you to more quickly show the interviewer why you’re the best person for the job. It helps you to influence the perception of the interviewer, making a quick connection and building a relationship that gives you a much better chance of hearing the magic words: “You’re hired!” Here are some tips for using personal branding to ace your job interviews and get the job you want

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