Brenda’s Blog

Discover your own Brand Character

October 25, 2023

For years, the mantra of personal branding was “pick a lane and stick to it!” The idea was that to be known for something, you had to stay consistent and never waver.

But this traditional notion of branding doesn’t necessarily align with the nature of who we are as humans today. We’re multi-faceted, and we want to express our many dimensions daily. After all, life is a tapestry of experiences, and so should our personal brands be.

So, how do you embrace diversity in your career and still build a strong personal brand? Let me share a tale of two leaders:

👩🏻‍Meet Leanne, who always aspired to be a tax accountant. Her passion and expertise lie in this field, and she’s thrived in her singular career choice. She wouldn’t have it any other way.

👨🏻‍💼 Now, consider Tony. He’s pursued five completely different careers over his lifetime—restauranteur, public speaker, author, landscape business owner, and now, a pickleball court operator.

Who do you think has the more consistent personal brand? The answer may surprise you: both or neither.

That’s because a personal brand isn’t defined by “what you do.” It’s built upon “how you are being.” To create a strong personal brand, you need consistency in one powerful aspect: your Brand Character.

📌 Consistency in character – the mental and moral qualities distinctive to an individual – is the bedrock of a strong brand.

No matter what your career or the roles you take on, hold fast to your character. Whether it’s reliability, trustworthiness, responsiveness, or something else entirely, your underlying personality traits and character play a more significant role in determining your leadership potential than your skillset alone.

Want to discover your own Brand Character? Try my “5 Words Exercise” by clicking here:

Share your five Brand Character words in the comments!



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