By Brenda S. Bence – Speaker, Trainer, ConsultantInternational Marketing & Branding As...
Marketing on a Shoestring Budget™: Empty Pockets, Full Marketing Plan
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Brenda’s Blog
All articles from the Brenda Bence
The Power of Personal Branding: How to Improve Your Company’s Bottom Line
Let’s face it: There are never enough hours in the day to get everything done – especially when...
The Top 10 Branding Mistakes Entrepreneurs Make
When you’re growing your own business, every error you make means money out of your pocket, so why...
Key Marketing Terms and Phrases – What Do They Mean?
Q: The terms and phrases used in branding confuse me. Help - what do they all mean? In my 25 years...
Smarter Branding Without Breaking the Bank Part 1
In this first of a three-part article, we will discuss how smart branding and marketing are always...
Smarter Branding Without Breaking the Bank Part 2
In the second of a three-part article, we will discuss the next two resources that will make...
Smarter Branding Without Breaking the Bank Part 3
In the third of this three-part article, we will discuss the last two resources that will make...
How to Tackle Social Media: Get Back to the Basics
The excitement of so-called “new media” is keeping marketers and branders up at night. As they...
How Well Do You Know Your Customer?
In his 1985 book, Ogilvy on Advertising, David Ogilvy famously said, “The consumer is not a moron;...
Low-Cost Positioning: How to Make Your Brand Irresistible
Brands are everywhere. In fact, studies show that the average person living in a large urban city...
