Brenda’s Blog

Access inspiring tips, tools, and immediately useful techniques to achieve even greater success in leadership and life. Ride along with Brenda on this journey to building a strong leadership brand – The Trademarked YOU™.

How to Build a Strong College Graduate Personal Brand: Recruiters’ Tips for What You Should Do During Your Interviews

How to Build a Strong College Graduate Personal Brand: Recruiters’ Tips for What You Should Do During Your Interviews

So, you’ve defined your college graduate personal brand, and you’ve done the work to prepare for your interviews. Now, it’s the moment of truth. What can you do to make sure you put your best personal brand forward and ace the interview? I interviewed many of the country’s top college recruiters, and here are just a few of the tips they have for students to follow during job interviews:

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Attention College Grads!  How to Use a Post-Interview Thank You Note to Land the Job You Want

Attention College Grads! How to Use a Post-Interview Thank You Note to Land the Job You Want

Statistics show that, on average, only about 10% of college grads write a thank you after an interview. So, should you? Absolutely! It’s a great way to distinguish yourself from the sea of other candidates, and it will help your individual personal brand stay memorable. In fact, if you’re in the “maybe” pile when you leave the interview, a well thought-out thank you could easily move you to the “yes” pile.

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Smarter Marketing without Breaking the Bank Part 1

Smarter Marketing without Breaking the Bank Part 1

Why do 90% of businesses fail when times are tough? It’s the same reason that any business can fail when times are good: faulty marketing.
Faulty marketing (or no marketing at all) means no customers. And that means no sales, no profits, and no business … fast. Marketing to build a powerful brand is all about identifying the needs of a target market and taking action to satisfy those needs better than the competition. So, embracing a customer-led mindset throughout the company is critical to success. Every decision on all aspects of your business – from product design and pricing to supply chain and distribution channels – must revolve around customers and their needs.

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The Executive Coach: Your Company’s Partner in Leadership Development

The Executive Coach: Your Company’s Partner in Leadership Development

What would you say is the most critical success factor for business growth in your company? If you’re like 91% of the respondents in a recent study of CEOs in North America, Europe, and Asia, you would say “developing leaders.” In this article, we’ll explore why leadership development has become more vital to business success than ever, and why companies are now overwhelmingly choosing a previously-untapped resource – Executive Coaching – as a key part of the solution.

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