Time and again, I hear the same branding myth from business owners: “I don’t have the staff I need...
Brenda’s Blog
How to Build Your Brand “Gangnam Style”
More than three-quarters of a billion people – Over 880 million as of this writing – have watched...
The Anatomy of a Successful Brand Slogan: Lessons from the “One Pound Fish” Man
Last month, PSY's "Gangnam Style" became the most viewed YouTube video of all time, and now,...
Personal Brand Damage Control: 8 Tips to Stay on Top at Work
Every day at work, you run the risk of damaging your personal brand – even if you don’t think you...
You Are What You Think – Face a Weak Economy with a Strong Personal Brand
So much has been said, discussed, and argued about the "economic situation". Is it possible that...
YOU and Your Company: Making the Corporate Brand / Personal Brand Connection
You may already know that defining and communicating your unique personal brand on the job is a...
The Top Five Behaviors That Can Damage Your Leadership Personal Brand
All you have to do is look around you to know that brands are powerful. In fact, most people are...
The Top 10 Job-Search Personal Branding Mistakes
Employers want to know why you are the best choice for the job. Should they hire you or another...
How Personal Branding Can Get You More Interviews … and a Great New Job
One of the most common misconceptions about searching for a job is that the person with the most...
How Personal Branding Can Help You Ace Your Job Interviews
You took the time to create a great cover letter and resume, and they did their job – you got the...