Brenda’s Blog
Access inspiring tips, tools, and immediately useful techniques to achieve even greater success in leadership and life. Ride along with Brenda on this journey to building a strong leadership brand – The Trademarked YOU™.
Unexpected Riches: The Six Advantages College Grads Have in a Job Search
As a college student getting ready to graduate, do you find yourself worrying that you’re at a disadvantage in the job pool because you don’t have as much experience as older applicants? If so, you’ll be glad to hear that you have some definite advantages while looking for a job just by virtue of being young and new to your job search.
Customer Complaints: Why Your Brand Can’t Survive Without Them
“You can’t...
Do YOU Make Any of These Top 5 Job Interview Mistakes?
Recruiters Vote on...
How YOU™ Are Like Shampoo for Job Seekers Wins 2010 National Indie Excellence® Book Award
Author Brenda...
HOW YOU™ ARE LIKE SHAMPOO FOR COLLEGE GRADUATES IS AN AWARD-WINNING FINALIST IN THE 2010 NATIONAL INDIE EXCELLENCE® BOOK AWARDS
Author Brenda...
What Is Happening to “Brand Thailand?”
The front cover of...
Safe in Bangkok now – thank you for your concern!
The situation in...
HOW YOU™ ARE LIKE SHAMPOO FOR JOB SEEKERS IS AN AWARD-WINNING FINALIST IN THE FOREWORD REVIEWS’ BOOK OF THE YEAR AWARDS
Brenda Bence’s book on how to find a job using personal branding – How YOU™ are like Shampoo for Job Seekers – is an award-winning finalist in the Career category of the FOREWORD REVIEWS’ 2009 BOOK OF THE YEAR AWARDS.
How Well Do You Know Your Customer?
In his 1985 book, Ogilvy on Advertising, David Ogilvy famously said, “The consumer is not a moron; she is your wife.” Of course, he’d have a hard time getting away with that kind of comment today, but his point is still a valid one.
The truth is: Too many businesses think of their target market as one large, pulsing mass. But your target market is actually made up of individuals just like you, your wife, your husband, your mother, your father, or your children. Your customers are people with hopes, dreams, frustrations, families to feed, bills to pay, and vacations to plan. The most successful brands recognize this and look at their target market as a “Target of One.” So, how well do you know your target market … your Target of One?
Challenge #12: “It’s lonely at the top – who can I turn to for an objective perspective?”
It’s just the sheer nature of the beast. At your level, everyone you turn to for advice has a hidden agenda. No matter how hard they may try, their perspectives cannot help but be “biased.” This includes your spouse, your children, your boss, your Board of Directors, your subordinates, and your peers. So, where can you go for an impartial viewpoint? Who can you turn to for a truly objective discussion?
The Forgotten Choice
Discover a little-known decision you make every moment that either holds you back or opens doors to unlimited possibility. Learn More >
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