Brenda’s Blog

The Starbucks brand of coffee can teach you a lot about your own brand as a leader. How? Well, consider this for a moment … When coffee is in its natural coffee bean state, it’s a commodity that sells for just 1-2¢ per cup. When you add packaging and a brand name to it and place it on a grocery store shelf, the price of that coffee goes up to 5-25¢ per cup. Throw in service and personality by offering that coffee at, say, Dunkin Donuts, and the price rises to around 75¢ to $1.50 per cup.

Many years ago, a mentor of mine told me something very profound. I asked him what it was that kept certain managers moving up the corporate ladder while others stopped. What he said has never left me. He told me that those leaders who did not progress to the top stopped being coachable. A mindset that cripples some senior executives is the belief that they have made it to the top and are somehow beyond the need for feedback. They no longer feel that they have anything to learn, so they remain in a static place without growth. As a result, their careers also cease to grow.

Most senior leaders use negative language on the job without even realizing it. It may come from destructive phrases used unconsciously, the use of cynicism in your language, or simply from an unfortunate choice of words. When leaders use negative language, it can have destructive power on others.