Brenda’s Blog

You took the time to create a great cover letter and resume, and they did their job – you got the interview. Now, you’re ready to walk into the door of the company’s building, and it’s the moment of truth. You really want this job, but what can you do to give yourself the edge over others vying for the same position?

One of the best ways to ace an interview is to define and communicate a “job-seeker personal brand” – the way you want potential employers to perceive, think, and feel about you in relation to other candidates. Personal branding helps you focus your efforts in job interviews, allowing you to more quickly show the interviewer why you’re the best person for the job. It helps you to influence the perception of the interviewer, making a quick connection and building a relationship that gives you a much better chance of hearing the magic words: “You’re hired!” Here are some tips for using personal branding to ace your job interviews and get the job you want