Personal Branding - Brenda Bence

Personal Brand Damage Control: 8 Tips to Stay on Top at Work

Oct 1, 2009 | Personal Branding

Every day at work, you run...

You Already Have a Personal Brand – Is It the One You Want?

Aug 14, 2009 | Job Search, News and Press, Personal Branding

Recently, I had the...

You Are What You Think – Face a Weak Economy with a Strong Personal Brand

Aug 2, 2009 | Personal Branding

So much has been said, discussed, and argued about the “economic situation” in the past year. Is it possible that there is a stone unturned on this topic? Well, yes there is … because the way you communicate your personal brand in this economy can have a big impact on how well you weather the challenges that could come your way.

YOU™ and Your Company: Making the Corporate Brand / Personal Brand Connection

Apr 23, 2009 | General Branding, Positioning and Marketing, Personal Branding

You may already know that defining and communicating your unique personal brand on the job is a powerful way to further your career. But have you ever thought about the connection between your personal brand and your company’s brand? What role does that “connection” – or lack of a connection – play in your career success? And how do you determine if your personal brand is out of sync with your company’s brand?

How Personal Branding Can Help You Ace Your Job Interviews

Feb 6, 2009 | Job Search, Personal Branding

You took the time to create a great cover letter and resume, and they did their job – you got the interview. Now, you’re ready to walk into the door of the company’s building, and it’s the moment of truth. You really want this job, but what can you do to give yourself the edge over others vying for the same position?

One of the best ways to ace an interview is to define and communicate a “job-seeker personal brand” – the way you want potential employers to perceive, think, and feel about you in relation to other candidates. Personal branding helps you focus your efforts in job interviews, allowing you to more quickly show the interviewer why you’re the best person for the job. It helps you to influence the perception of the interviewer, making a quick connection and building a relationship that gives you a much better chance of hearing the magic words: “You’re hired!” Here are some tips for using personal branding to ace your job interviews and get the job you want